Digital Marketing Specialist

Digital Marketing Specialist responsible for planning, executing, and optimizing digital marketing campaigns across multiple online channels. The role focuses on driving brand awareness, lead generation, customer engagement, and business growth through data-driven marketing strategies.

This position requires a blend of creativity, analytical thinking, and hands-on experience with digital marketing tools and platforms to deliver measurable results.

Key Responsibilities

• Develop and execute digital marketing campaigns across search, social media, email, and display channels
• Manage paid advertising campaigns on Google Ads, LinkedIn, Meta, and other digital platforms
• Support SEO initiatives to improve website visibility and organic traffic
• Create, schedule, and optimize content for social media platforms
• Monitor campaign performance and analyze key marketing metrics
• Conduct keyword research, competitor analysis, and market research
• Collaborate with content, design, and sales teams to support marketing initiatives
• Manage email marketing campaigns and lead nurturing activities
• Optimize landing pages and digital campaigns to improve conversion rates
• Prepare performance reports and provide actionable recommendations for growth

What You'll Be Working On

• Lead generation campaigns
• Social media marketing
• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Email marketing and automation
• Brand awareness and customer engagement initiatives

Required Skills

• Strong understanding of digital marketing principles and best practices
• Experience with Google Ads, Google Analytics, and Search Console
• Knowledge of SEO, SEM, and content marketing strategies
• Familiarity with social media platforms and advertising tools
• Strong analytical and reporting capabilities
• Excellent communication and content coordination skills
• Ability to manage multiple campaigns simultaneously

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 2–5 years of experience in digital marketing, performance marketing, or growth marketing roles

Preferred Qualifications

• Experience with marketing automation tools and CRM platforms
• Familiarity with HubSpot, Mailchimp, SEMrush, Ahrefs, or similar tools
• Knowledge of conversion rate optimization (CRO) and A/B testing
• Experience working with B2B, SaaS, Ecommerce, or technology companies

Success in This Role

• Driving qualified leads and customer acquisition
• Increasing website traffic, engagement, and conversions
• Optimizing campaign ROI and marketing performance
• Supporting business growth through effective digital marketing initiatives