Digital Marketing Specialist

We are seeking a skilledPerformanceMarketer with expertise in Google and Facebook platforms to join our ecommerce division. In this role, you will manage and executeperformancemarketingcampaigns aimed at driving traffic, acquiring new customers, and generating revenue growth. You will be responsible for creating and implementing customer acquisition strategies across paid channels, optimizingmarketingactivities for ROI, and playing a key role in formulating business growth strategies.

KeyResponsibilities:

Campaign Management: Execute and optimizeperformancemarketingcampaigns to maximize traffic, customer acquisition, and revenue growth.

Strategy Development: Build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel.

Channel Optimization: Driveperformanceacross all channels, including Facebook, Google, organic, direct, and affiliate sources. Optimizemarketingbudgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently.

Analytics & Reporting: Regularly evaluate channelperformancebased on KPIs, conduct A/B tests, and create reports with actionable insights for ongoing optimization.

Customer Experience: Oversee digital D2C initiatives, ensuring customer delight through on-site and off-site interventions. Focus on metrics such as sales, traffic, engagement, LTV/CAC, and NPS.

Innovation: Develop and implement 10X growth ideas to discover new ways to grow or optimize existing referral funnels.

Cross-Channel Integration: Ensure an optimalperformancemarketingchannel mix, including digital media, offline channels, analytics, and CRM.

End-to-End Management: Actively manage and grow paid campaigns, oversee operations of websites, apps, and content platforms.

What You'll Bring to the Team:

Experience: 2-4 years inperformancemarketing, preferably with a D2C brand or agency. Experience in ecommerce is highly preferred.

Technical Skills: Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics.

Analytical Expertise: Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations.

Strategic Vision: Expertise in building multi-channelmarketingstrategies, including affiliatemarketing, PPC, social media, and organic growth.

Customer Journey: Experience in creating end-to-end online customer journeys that enhance engagement and conversion.

Join our team and play a critical role in driving growth and success for our ecommerce division!