Digital Marketing Specialist

Level: Senior Associate

Role : Performance Marketing

Location: Bangalore (Work from Office)

Work Hours: Scheduled Work Hours (5days)

Qualification: Graduation/Post Graduation

Role and Responsibilities

2+ Years of experience in managing Facebook Ads, Linkedin Ads and Google Adwords/Ads is mandatory.

Efficiently execute all paid media campaigns on all platforms

Manage campaign expenses, stay on budget, estimate monthly costs.

Guide the team with all SEM campaigns and how to effectively acquire the best ROI for the campaign.

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI.

Track, report, and analyze website analytics and PPC initiatives and campaigns

Create customized reports using Excel.

Optimize copy and landing pages for paid search engine marketing campaigns. Perform ongoing paid keyword discovery, expansion and optimization.

Research and analyze competitors.

Knowledge, Skill and Experience for the Role:

Facebook Ads, Linkedin Ads, Google Adwords, Bing, Google Ads editor, Bing Ads Editor and Excel.