About the Role
We're looking for a sharp, data-driven Performance Marketing Specialist who's excited to build, scale, and optimize high-impact campaigns for some of the most exciting and leading brands in the market. Based in Mumbai, this role offers the opportunity to work across the full spectrum of paid marketingcrafting strategies, launching campaigns, and driving measurable growth across multiple digital platforms.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels
- Manage end-to-end campaign lifecycle: strategy, setup, execution, monitoring, and reporting
- Continuously optimize campaigns based on KPIs such as CAC, ROAS, CTR, and conversion rates
- Conduct A/B testing on creatives, landing pages, and audience segments
- Analyze campaign performance using tools like Google Analytics, Ads Manager, and other attribution platforms
- Collaborate with creative, content, and product teams to develop high-performing ad creatives and landing pages
- Track and report weekly/monthly performance metrics and provide actionable insights
- Stay updated with the latest trends, platform updates, and best practices in performance marketing
Required Skills & Qualifications
- 36 years of hands-on experience in performance/digital marketing
- Strong expertise in platforms like Google Ads, Meta Ads, and at least one additional channel (LinkedIn, programmatic, etc.)
- Solid understanding of marketing funnels, attribution models, and customer journeys
- Proficiency in analytics tools (Google Analytics, Looker Studio, etc.)
- Experience with conversion tracking, pixels, and tag management
- Strong analytical and problem-solving skills with attention to detail
- Ability to manage budgets efficiently and drive ROI-focused campaigns
Preferred Qualifications
- Experience in e-commerce, SaaS, or high-growth startups
- Familiarity with marketing automation tools and CRM integrations
- Basic understanding of SEO and organic growth strategies
- Knowledge of SQL, Excel advanced functions, or data visualization tools is a plus
How to Apply
- Click on the link below to fill our pre-interview form
- https://forms.gle/tdAGmxe6GUmnTNpS7
