Location: Kochi, Kerala Experience: 25 years Type: Full-Time
Role Overview
We are looking for a performance-driven digital marketer who lives in numbers, experiments aggressively, and takes full ownership of building high-quality leads and measurable growth for our brands.
This is not a posting and reporting role. This is a result-focused, analytical, hands-on growth role.
Key Responsibilities
- Plan, execute, and optimise paid campaigns across Meta, Google, YouTube, and relevant platforms
- Build and manage funnels: TOFU MOFU BOFU with clear conversion KPIs
- Run A/B tests, creative experiments, landing page optimisation, audience segmentation, and retargeting
- Closely collaborate with creative and content teams to ensure performance-focused creatives
- Track CPL, CAC, ROAS, lead quality and continuously lower acquisition costs
- Build dashboards, campaign reports, insights, and recommendations for leadership
- Identify new growth channels, trends, and opportunities proactively
What We're Looking For
- Proven hands-on experience managing meaningful ad spends and delivering ROI
- Strong understanding of paid ads, analytics, attribution, pixels, tracking and remarketing
- Analytical thinking + creativity combo can problem-solve using both data and intuition
- Ownership mindset: you care about outcomes, not tasks
- Experience with lead funnels, landing pages, email automation / CRM is a plus
Why Join Us
- Work directly with leadership and influence real business growth
- Freedom to experiment, fail fast, and build scalable systems
- Be part of a fast-growing startup ecosystem building meaningful products
