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CSML GROUP

Digital Marketing Specialist

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  • Posted 11 days ago
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Job Description

Position Summary

We are seeking a highly driven and performance-focused Digital Marketing professional with 5+ years of hands-on experience in executing and scaling digital marketing initiatives. The ideal candidate will have strong expertise in paid media, SEO/SEM, and data-driven growth strategies, with the ability to optimize campaigns across multiple digital platforms to achieve measurable business outcomes.

Key Responsibilities

  • Develop, plan, and execute comprehensive digital marketing strategies across platforms, including Google Ads, Meta, LinkedIn, and other paid channels
  • Lead and optimize SEO, SEM, PPC, social media, and email marketing initiatives to drive traffic, leads, and conversions
  • Monitor, analyze, and optimize campaign performance using tools such as Google Analytics, Google Tag Manager, and performance dashboards
  • Collaborate closely with design, content, and sales teams to ensure aligned and effective campaign execution
  • Oversee and support content strategy and creation for websites, social media, and digital campaigns
  • Guide the design, testing, and optimization of landing pages and user journeys to improve conversion rates
  • Stay updated with the latest digital marketing trends, tools, algorithms, and best practices
  • Prepare detailed performance reports, derive actionable insights, and present recommendations to management
  • Mentor junior team members and support process improvements where required

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Digital Media, Business, or a related field
  • Minimum 5 years of proven experience in digital marketing, covering both paid and organic channels
  • Strong hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO/SEM, PPC, and Email Marketing
  • Proficient in Google Analytics, Google Tag Manager, and other digital marketing and automation tools
  • Strong analytical, communication, and stakeholder coordination skills
  • Creative, strategic thinker with the ability to work independently and drive results

How to Apply

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About Company

Job ID: 143010991