Digital Marketing Specialist

Continental Hospitals, India's first LEED qualified super specialty hospital is built on international standards and is designed to enhance the healing spaces with natural ventilation, safety, and privacy. The hospital has incorporated the safest standards in the world including fire, water resources, sanitation, and internal transportation systems. Continental Hospitals was founded by Dr Guru N Reddy in April 2013 to redefine healthcare in India by providing quality patient care with integrity, transparency, a collaborative approach, and evidence-based medicine.

Job Summary

The Growth Marketing Specialist will be responsible for driving patient acquisition and brand growth through digital and on-ground marketing initiatives. The role requires end-to-end execution of marketing campaigns, coordination with internal and external stakeholders, timely reporting, and ensuring seamless support to the Business Development team.

Key Responsibilities

Digital Marketing & Growth

• Plan, execute, and optimize digital marketing campaigns across various channels.
• Drive lead generation, patient acquisition, and brand visibility through digital platforms.
• Monitor campaign performance and recommend improvements to maximize ROI.
• Coordinate with creative agencies and vendors for the development of marketing assets.

Creative & Content Management

• Ensure timely delivery of creatives, videos, advertisements, and promotional materials.
• Work closely with design, content, and digital teams to execute campaigns as per timelines.
• Maintain brand consistency across all marketing communications.

Stakeholder Coordination

• Coordinate with internal departments, consultants, and external partners for campaign execution.
• Act as the single point of contact for marketing-related requirements and follow-ups.
• Ensure smooth communication and alignment between marketing, operations, and business teams.

Business Development Support

• Provide timely marketing support to the BD team for on-ground activities, events, camps, and outreach programs.
• Assist in planning and executing promotional initiatives to support business growth objectives.
• Coordinate the creation of marketing collateral required for field activities.

Reporting & Analytics

• Prepare and submit periodic reports on campaign performance, leads generated, and marketing effectiveness.
• Track key growth metrics and provide actionable insights.
• Maintain marketing dashboards and ensure timely reporting to management.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 2–5 years of experience in Growth Marketing, Digital Marketing, or Healthcare Marketing.
• Strong understanding of digital marketing channels, lead generation, and campaign management.
• Excellent coordination, communication, and project management skills.
• Proficiency in MS Office, reporting tools, and digital marketing platforms.

Key Competencies

• End-to-End Campaign Execution
• Digital Marketing & Lead Generation
• Stakeholder Management
• Project Coordination
• Data Analysis & Reporting
• Time Management
• Problem Solving
• Result Orientation

Key Deliverables

• Timely delivery of creatives, videos, and marketing campaigns.
• Growth in digital leads and patient acquisition.
• Effective support to the Business Development team.
• Accurate and timely marketing reports.
• Successful execution of marketing initiatives within defined timelines.