Digital Marketing Specialist

Company Description

Conciero is a global concierge and virtual assistant brand dedicated to redefining how individuals, startups, and enterprises manage their tasks. Offering a wide range of services from executive support to lifestyle management and specialized business operations, we empower clients to delegate with confidence. Our human-focused, tech-enabled approach ensures all requests are handled with precision, security, and efficiency. Serving a global client base, Conciero is committed to providing premium service, reliability, and flexibility. With trust and discretion as our core values, we deliver seamless and exceptional solutions so our clients can focus on their priorities.

Role Description

This is a full-time remote role for a Senior Digital Marketing Specialist. The selected candidate will manage social media campaigns, develop and execute digital marketing strategies, and analyze web performance using analytics tools. Additionally, responsibilities include optimizing online marketing initiatives, crafting communication strategies, and working collaboratively with cross-functional teams to achieve marketing goals.

We are seeking a proactive, self-starting Digital Marketing Manager to help a luxury fashion brand scale its digital footprint. This is a high-impact role requiring a blend of technical mastery, creative intuition, and administrative agility. You will be responsible for the entire digital ecosystem, from top-of-funnel awareness to bottom-of-funnel retention.

1. Campaign Management & End-to-End Execution (All channels)

Strategy & Launch: Lead the full lifecycle of digital campaigns for seasonal collections (e.g., Spring/Summer) and new product categories.

Ad Management: Hands-on execution of Meta (Facebook/Instagram) and Google Ads, including audience research, A/B testing, and budget allocation.

Funnel Optimization: Build and refine sales funnels to maximize conversion rates and Customer Lifetime Value (CLV).

Performance Tracking: Monitor KPIs daily, providing reports on ROI/ROAS and adjusting strategies based on real-time data.

2. Technical Tools & Platforms

CRM Mastery: Direct management of GoHighLevel (GHL) for CRM, lead nurturing, and complex workflow automations. (Good to have)

Website Management: Oversee website updates with a strong eye for Digital Merchandising; ensuring the site feels fresh, luxury-aligned, and updated weekly.

E-commerce Expansion: Support the brand's growth on third-party platforms such as TikTok Shop, Amazon Fashion, and other luxury dropshipping sites.

3. SEO & Content

Search Optimization: Implement SEO best practices to ensure the brand ranks high for relevant luxury fashion and art keywords.

Content Engine: Utilize AI tools (ChatGPT, Gemini) to generate compelling copy for blogs, product descriptions, and ad creative.

Creative Quality: Use Canva and video editing tools (VN, etc.) to produce high-end visual content that maintains the brand's premium aesthetic.

4. Social Media & Outreach

Brand Voice: Manage the digital footprint across all social touchpoints to ensure a cohesive brand identity.

Engagement: Develop strategies for post-engagement and community building.

Email Outreach: Design and execute weekly email marketing campaigns and automated drip sequences to re-engage the database.

5. Flexibility & Admin Support

Administrative Agility: Handle general administrative tasks and research projects as needed to support the executive team.

Project Management: Lead execution-level team members, ensuring all project deadlines are met in a fast-paced, high-pressure environment.

Proactive Problem Solving: Act as a critical thinker who anticipates needs rather than waiting for instructions.

Qualifications:

6+ years in Digital Marketing (Luxury Fashion or Lifestyle preferred).

Expertise in GoHighLevel (GHL) is a plus.

Proficiency in Google Analytics, Meta Ads Manager, and SEO tools.

Ability to switch between Artistic/Creative and Business/Analytical mindsets.

Comfortable working in a New York-based (EST) environment.