Digital Marketing Specialist (SEO & Performance)
Location: Nagpur (Work From Office)
Experience: 35 Years
Industry: E-commerce, Pharma, & B2B
Employment Type: Full-Time
Role Objective
We are looking for a technically-sound Digital Marketing Specialist to lead our search and paid growth. Your primary mission is to ensure our web platforms are technically flawless (SEO) and our paid campaigns (Google/Meta/LinkedIn) are driving high-quality leads and sales. You will be the technical engine behind our digital presence.
1. The Must-Haves (Core Technical Skills)
These are the essential tools and skills you will use daily. We are looking for hands-on proficiency here.
- Technical SEO: Experience performing deep-site audits using Screaming Frog. You should be able to identify and fix crawl errors, broken links, and metadata issues.
- Site Performance: Ability to use GTmetrix or PageSpeed Insights to diagnose and improve Core Web Vitals (LCP, CLS, etc.).
- Search Platforms: Expert-level use of Google Search Console and Ahrefs/Semrush for keyword tracking and competitor analysis.
- Paid Media: Practical experience managing Google Ads (Search/PMax) and Meta Ads Manager. You should know how to structure campaigns for ROI.
- Analytics & Tracking: Ability to set up conversion tracking via Google Tag Manager (GTM) and analyze full-funnel data in GA4.
- Local SEO: Managing and ranking Google My Business (GMB) profiles for local search dominance.
- Design & CMS: Ability to create quick, high-quality ad creatives in Canva and manage basic content updates in WordPress.
2. Key Responsibilities
- Audit & Optimize: Maintain the technical health of our websites to ensure they rank and load perfectly.
- Campaign Management: Launch and optimize paid campaigns across Google, Meta, and LinkedIn with a focus on Cost-Per-Lead (CPL) and ROAS.
- B2B Promotion: Execute professional marketing on LinkedIn to engage doctors, distributors, and business partners.
- Local Growth: Ensure our brand is the top result for local searches in Nagpur and beyond.
- Data Reporting: Provide weekly reports on traffic, keyword rankings, and ad performance.
3. The Good-to-Haves (Bonus Skills)
These are NOT mandatory, but we'd love it if you have an interest in:
- Experience in Pharma or Healthcare marketing (ASCI compliance).
- Knowledge of E-commerce SEO and product feed optimization.
- Interest in AI tools for video clips or content assistance (CapCut, ChatGPT, etc.).
- Experience with Quora or YouTube SEO.
Why Join Us
- Technical Freedom: You own the tools and the strategy.
- Direct Impact: Build the digital footprint for a new venture from the ground up.
- Growth: Work in a high-intensity, learning-focused environment in the heart of Nagpur.
