Digital Marketing Specialist

Digital Marketing Specialist B2B Services

Role Overview:

CloudFulcrum is seeking an experienced Digital Marketing Specialist to drive lead generation, brand awareness, and pipeline growth for our services-led business. This role focuses on enterprise B2B marketing with strong alignment to sales outcomes and Salesforce-centric consulting services.

Key Responsibilities:

Generate qualified inbound and outbound leads for the company

Drive brand awareness through organic, social, and content-led initiatives

Implement AI-driven SEO strategies to improve organic traffic and conversions

Plan and execute Account-Based Marketing (ABM) programs for enterprise accounts

Manage email marketing and LinkedIn campaigns for demand generation

Execute influencer and ecosystem marketing initiatives

Own event marketing campaigns (pre, during, and post events)

Collaborate closely with sales, leadership, and delivery teams

Deliver weekly performance and ROI reports

Required Skills & Experience:

78 years of B2B digital marketing experience in IT services or consulting firms

Strong experience in lead generation, ABM, and enterprise marketing

Hands-on expertise in SEO, AI-based SEO tools, LinkedIn and email marketing

Strong analytical and reporting capabilities

Preferred Qualifications:

Experience in Salesforce ecosystem or Salesforce consulting services

Exposure to global event marketing (Dreamforce, World Tours, Tech events)

Experience with marketing automation tools and CRM integrations