Digital Marketing - CRM and Automation Specialist

Job Title : Digital Marketing - CRM and Automation Specialist

Onsite working: Hyderabad

EC-Council is the world's largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 400,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.

www.eccouncil.org

Position overview

We are seeking a proactive and analytical Digital Marketing CRM and Automation Specialist to design and execute impactful automated journeys that elevate the experience of our certified members database and community ecosystem. This role is central to driving engagement, ensuring timely and personalized communication, and building meaningful touchpoints across the member and chapter lifecycle.

The role will support both Membership Experience initiatives (including engagement and annual fee renewal) and Chapter programs, ensuring consistent communication, onboarding, and engagement for members, chapter participants, and leadership groups. You will be responsible for creating and optimizing onboarding journeys, engagement campaigns, newsletters, workflows, segmentation strategies, and performance analytics using platforms such as Zoho, MoEngage, HubSpot, and/or similar tools.

You will work closely with Community, Chapters, Marketing, IT and Operations teams to ensure automated journeys, data segmentation, and engagement strategies align with program goals, governance requirements, and regional chapter needs.

Responsibilities and Duties

• Design and implement automated onboarding, renewal, and engagement journeys for certified members and chapter participants.
• Develop advanced segmentation models based on certification type, geography, chapter affiliation, activity levels, engagement behavior, and renewal cycles.
• Create, execute, and optimize multi-channel campaigns across email, WhatsApp, push notifications, website touchpoints, and re-engagement funnels.
• Plan, manage, and deliver monthly newsletters tailored to distinct member and chapter segments.
• Maintain and continuously refine CRM scoring and tagging frameworks to classify active, inactive, dormant, at-risk, and high-value members.
• Plan and execute A/B tests to optimize messaging, timing, channels, and CTAs; track and improve campaign performance.
• Build and maintain dashboards and reports to monitor engagement, conversion, renewal, and retention trends across members and chapters.
• Partner closely with Chapter teams to integrate chapter updates, initiatives, events, and announcements into automated journeys and communication flows.

Job Requirements

• Hands-on experience with CRM and marketing automation platforms such as Zoho/ Moengage/HubSpot/Salesforce, and/or similar tools.
• Strong understanding of email marketing, automation logic, and customer journey design.
• Excellent written and verbal communication skills.
• Solid data analytics capabilities using tools such as Google Analytics, Moengage Analytics, or equivalent.
• Deep understanding of user lifecycle journeys and member engagement strategies.
• Basic HTML skills for email formatting (preferable but not mandatory).
• 5-6 years of experience in digital marketing, CRM and Automation operations, retention marketing, or related roles.

Preferred Attributes:

• Strong problem-solving mindset with the ability to translate data insights into actionable campaign improvements.
• Creative thinking with a user-first approach to crafting communication and engagement journeys.
• Proactive, self-driven, and comfortable working in a fast-paced, data-led environment.
• Ability to collaborate effectively with cross-functional teams, including Marketing, Chapters, and Product.
• High attention to detail, with a commitment to accuracy in campaign setup, targeting, and reporting.
• Adaptability to learn new tools, automation platforms, and engagement technologies as needed.
• Basic knowledge/use of generative AI Tools like ChatGPT, Gemini etc.,

Additional Information:

EC-Council is an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We do not discriminate based on these or any other characteristics protected by applicable laws or regulations in the locations where we operate.

EC-Council is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you have a medical condition or disability that limits your ability to complete any part of the application process and require reasonable accommodation, please contact us at [Confidential Information] and let us know how we can assist. To be eligible for this position, candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there.

EC-Council does not offer employment to ineligible candidates and reserves the right to revoke employment in case the candidate loses the authorization to work. If, as part of the recruitment process, you are required to complete or submit any form of work, project, case study, or assignment, please note that such material will be considered the exclusive property of EC-Council. By submitting such work, you acknowledge that EC-Council retains all rights, title, and interest in the submitted content, including any intellectual property contained therein. Candidates further waive any intellectual property or moral rights in such submissions, confirm that the work is original and free of third-party infringement, and acknowledge that it is provided solely for evaluation purposes, with no ownership or other rights retained.

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