Job Title: Digital Marketing Specialist
Experience: Minimum 2 Years
CTC: Upto 5.5 LPA as per experience
Location: Ashram Road, Ahmedabad
Work Mode: Full-time | On-site
Skill : English (Mandatory)
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Role Overview
We are hiring a hands-on Digital Marketing Executive with a strong performance mindset. This role focuses on executing and optimising digital campaigns using a mix of paid marketing, AI-assisted creatives, content, and lead-focused communication, in a fast-paced agency/startup environment.
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Key Responsibilities
- Execute and manage performance-driven paid marketing campaigns across Facebook, Instagram, Google, and LinkedIn
- Work towards ROI, lead generation, and conversion-focused outcomes
- Create marketing creatives and content using Canva and AI-assisted tools (ChatGPT, AI design tools)
- Write and refine clear, effective English marketing copy for ads, posts, and promotions
- Support SEO fundamentals, including content optimisation and keyword awareness
- Execute WhatsApp-based lead engagement and nurturing for marketing campaigns
- Monitor campaign performance and contribute to basic reporting and insights
- Collaborate with internal teams to ensure speed, consistency, and execution quality
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Required Skills & Qualifications
- Hands-on experience in paid digital marketing / performance marketing
- Strong written and comprehension skills in English
- Comfortable using AI tools for content, copy, and creative acceleration
- Working knowledge of SEO fundamentals and content-led optimisation
- Experience with WhatsApp marketing for customer or lead communication
- Ability to work as an individual contributor in a fast-paced environment
- Outcome-oriented, execution-focused mindset
What This Role Demands
- Ownership of execution, not coordination
- Comfort with speed, iteration, and accountability
- Ability to balance creativity with performance thinking
