Digital Marketing Specialist

Full-Stack Digital Marketer — BBFT

BBFT is looking for one sharp, ownership-driven digital marketer to run our entire digital engine — from first impression to qualified lead.

This isn't a task-execution role. You'll own BBFT's digital presence like a product: set the strategy, build the systems, and be accountable for growth, lead quality, and conversions. If you've been waiting for a role where your work directly moves the needle — this is it.

What You'll Own

Website, SEO & Conversions Own the BBFT website end-to-end — performance, updates, and mobile experience. Drive SEO for high-intent keywords (on-page and off-page). Run CRO, A/B tests, and landing page experiments to improve conversion rates continuously.

Paid Media & Growth Plan and manage campaigns across Google, Meta, and LinkedIn. Own budget allocation, CPA, and ROAS. Build retargeting funnels that convert warm audiences into real enquiries.

Automation & Lead Nurturing Set up WhatsApp automation flows for lead follow-up and nurturing. Build Zapier/Make workflows to ensure zero lead leakage. Design email drip sequences that move leads through the funnel intelligently.

Analytics & Lead Management Own GA4 setup, pixel tracking, and full-funnel attribution. Deliver weekly and monthly performance reports. Maintain clean CRM integration so every lead is tracked, attributed, and actioned.

What You Bring

• 2–4 years in digital marketing, preferably in lead-gen or an agency setting
• Solid hands-on experience with WordPress/CMS, Google Ads, Meta Ads, LinkedIn Ads, and GA4
• Working knowledge of WhatsApp API tools (WATI, Interakt, AiSensy, or similar)
• Comfort with automation platforms like Zapier or Make
• A data-first mindset — you make decisions based on numbers, not assumptions
• You fix problems, you don't just flag them

Who You Are

You think in funnels, not tasks. You're fast, curious, and comfortable experimenting. You treat every channel like it has a P&L attached. When something isn't working, you don't wait to be told — you diagnose, test, and fix.

• Compensation up to ₹7 LPA, based on experience and what you bring to the table.