Job Title: Digital Marketing Specialist (B2B Marketing Experience – 1–2 Years)
Company: RSA Tech
Location: Madhapur, Hyderabad (On-site)
Shift: US Shift (6:30 PM – 3:30 AM IST)
Job Summary:
We are seeking a results-driven Digital Marketing Specialist with 1–2 years of experience in a B2B environment, who has worked across key marketing areas. The ideal candidate will have hands-on exposure to digital campaigns, lead generation, and marketing strategies aligned with business growth objectives.
Key Responsibilities:
- Plan, execute, and optimize B2B digital marketing campaigns focused on lead generation and conversion
- Manage and grow social media channels with a focus on professional platforms (e.g., LinkedIn)
- Execute SEO and SEM strategies to improve website visibility and inbound traffic
- Develop and manage email marketing campaigns targeting B2B audiences
- Collaborate with sales and internal teams to align marketing initiatives with business goals
- Analyze campaign performance using tools like Google Analytics and provide actionable insights
- Conduct market research, competitor analysis, and identify new growth opportunities
- Create and manage content tailored for B2B audiences (blogs, case studies, whitepapers, etc.)
Eligibility Criteria:
- Bachelor's or master's degree in marketing (BBA, BBM, MBA – Marketing or related field)
- 1–2 years of experience in a B2B company, working on key marketing areas
- Strong understanding of digital marketing concepts (SEO, SEM, Email Marketing, social media, lead generation)
- Experience in handling B2B marketing funnels and customer acquisition strategies
- Good communication, analytical, and problem-solving skills
- Willingness to work in US shift (6:30 PM – 3:30 AM IST)
Preferred Skills:
- Hands-on experience with tools like Google Analytics, Google Ads, LinkedIn Campaign Manager, or CRM tools
- Ability to create data-driven marketing strategies
- Strong content creation and copywriting skills for B2B audiences
- Attention to detail and ability to manage multiple campaigns simultaneously
- Proactive mindset with eagerness to learn and grow
What We Offer:
- Opportunity to work in a growing B2B digital marketing environment
- Exposure to global markets and clients
- Hands-on experience with advanced marketing tools and strategies
- Collaborative and performance-driven work culture
