Analyze Data:
- Lead analysis of user engagement metrics, conversion rates, and retention statistics to uncover insights and improvement opportunities.
- Conduct deep-dive analysis and A/B testing to evaluate product changes and guide future iterations.
- Track market trends, competitive landscape, and industry best practices to inform product strategy.
Define and Measure KPIs:
- Collaborate with product managers and Marketing to track and report on key performance metrics.
- Develop measurement strategies for new feature releases.
- Create and maintain dashboards and reports to monitor product performance.
- Work with engineering and design teams to define data requirements and ensure high-quality data for analysis.
Present Insights:
- Use statistical analysis and data visualization tools to communicate findings to product teams and senior leadership.
Collaborate on Strategic Initiatives:
- Partner with cross-functional teams to develop and execute data-driven strategic initiatives.
Qualifications:
Educational Background & Experience:
- Bachelors degree in Mathematics, Statistics, Economics, Computer Science, or a related field. Master s degree preferred.
- 5 years of data analysis experience, ideally in a product-focused role within a tech company.
Technical Skills:
- Proficient in SQL, Python, R, or other programming languages for data analysis.
- Proficient in Google Analytics and Google Tag Manager.
- Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
- Familiarity with statistical analysis techniques and experimental design.
Analytical and Problem-Solving Skills:
- Ability to translate complex data into actionable insights.
- Ability to create compelling data visualizations.
Communication Skills:
- Strong ability to convey technical concepts to non-technical stakeholders.
Collaboration and Leadership:
- Proven ability to work in a fast-paced, cross-functional environment.
- Ability to influence and drive change through data-driven insights.
Passion for Data:
- Enthusiasm for using data to drive product innovation and improve user experiences.