Company Description
Algaven Phytobiotech Innovations is committed to advancing sustainable nutrition and wellness through innovative spirulina cultivation, development of nutraceutical products, and farmer empowerment. We bridge the gap between traditional superfoods and the needs of modern, health-conscious consumers by delivering high-quality, eco-friendly products. Our offerings include premium-grade spirulina, diverse organic powders, farmers training programs, wholesale supply, and innovative marketing initiatives. As a socially responsible company, we prioritize quality, sustainability, and innovation while empowering rural communities and businesses in the process.
Role Description
This is a full-time on-site role located in Erode for a Digital Marketing Specialist. The individual will be responsible for planning and executing digital marketing campaigns, managing social media channels, analyzing web analytics, and enhancing the company's online presence. Additional responsibilities include creating online marketing strategies, optimizing digital content, and engaging with target audiences to foster brand growth and visibility. Collaboration with cross-functional teams for effective execution of marketing goals will also be a key aspect of this role.
Qualifications
- Proficiency in Social Media Marketing and Digital Marketing to create and manage effective digital campaigns.
- Ability to leverage Web Analytics and Online Marketing tools for performance tracking and optimization.
- Strong Communication skills for effective collaboration, content creation, and professional engagement with stakeholders.
- Creative and analytical mindset with high attention to detail and strategic thinking.
- Experience with graphic design or content creation tools is a plus.
- Familiarity with SEO strategies and practices is beneficial.
- Bachelor's degree in Marketing, Communications, or a related field.
- Prior experience in digital marketing or a related role is preferred.
