Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Gurgaon, Haryana, India

Experience: 1-3 Years

Employment Type: Full-Time | Onsite

Akrisso is where creativity and technology meet with purpose.

At our Creative AI Lab, artists and engineers work side by side to bring imagination to life crafting stunning VFX, AI driven visuals, and cinematic content that feels bold, emotional, and deeply human.

Our Technology Division builds practical AI software that helps businesses work smarter. We create tools that simplify complex problems, enhance productivity, and make advanced AI accessible to teams of any size.

Above everything, we're a culture of learners, makers, and experimenters. We value curiosity, collaboration, and people who love turning ideas into real impact.

If you're driven by innovation and excited by what AI can create for the world, you'll feel right at home at Akrisso.

We're looking for a Digital Marketing Specialist who can help us grow online, someone who thinks in full funnel terms, not just individual campaigns. You'll build and optimize the journey from first click to conversion for our own brands, run performance driven campaigns across platforms, and be comfortable enough with the technical side to manage API integrations (Meta and other social/ad platforms) that keep our tracking, attribution, and automation running smoothly.

• Design, build, and continuously optimize sales/marketing funnels from awareness through conversion and retention
• Improve online visibility and bring in the right audience through smart SEO practices
• Manage and optimize digital campaigns across key online platforms
• Plan and run performance driven ads on major digital channels
• Set up, monitor, and troubleshoot API integrations with Meta (Marketing API, Conversions API, pixel/event setup) and other social/ad platforms to ensure accurate tracking and attribution
• Coordinate with the tech team on webhook, CRM, and automation tool integrations feeding into marketing workflows
• Create effective YouTube strategies to increase reach and engagement
• Study campaign and funnel performance, and share clear, actionable insights with the team
• Conduct market and keyword research to find growth opportunities
• Work with the content team to create impactful marketing copy across funnel stages
• Maintain reports and dashboards, tracking both campaign and funnel-conversion metrics
• Stay updated with digital marketing trends, API changes, and platform feature updates
• Manage budgets responsibly to get the best outcome from each campaign

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1–3 years of digital marketing experience with proven results
• Demonstrated experience building and optimizing sales/marketing funnels (landing pages, lead magnets, email/retargeting sequences, conversion rate optimization)
• Working knowledge of API-based integrations with Meta (Ads Manager, Conversions API/pixel) and familiarity with integrating other social/ad platform APIs
• Strong SEO knowledge (on page, off page, technical) with proven ranking improvements
• Experience with e-commerce platforms like Amazon, Flipkart, or real estate portals
• Proficiency in Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
• Understanding of key performance metrics (CPC, CPM, CTR, ROAS, CAC, LTV) and funnel stage metrics (lead-to-MQL, MQL-to-SQL, conversion rate)
• YouTube marketing experience, including video optimization and ad campaigns
• Strong understanding of Google Analytics and Google Search Console, including event/conversion tracking setup
• Ability to analyze data and make informed, performance-driven decisions
• Hands on experience with online advertising across major channels
• Comfortable evaluating campaign and funnel performance and presenting results
• Understanding of marketing funnels and conversion principles
• Good communication skills
• Self-driven and able to manage multiple tasks independently

• Experience with CRM tools and marketing automation platforms
• Hands-on experience with webhooks, or basic scripting to connect marketing tools
• Understanding of influencer marketing or A/B testing
• Relevant industry certifications (Meta Blueprint, Google Ads/Analytics, HubSpot, etc.)

At Akrisso, innovation isn't a buzzword, it's our everyday work.

You'll build real technology products, real content, and real AI driven solutions seen by real clients.

We move fast, experiment boldly, and give everyone room to grow.

Join us now and be part of the team shaping the future of intelligent creativity.

Send resume with campaign results portfolio and case studies (mandatory) to [Confidential Information]

Subject Line: Digital Marketing Specialist Application - [Your Full Name]

Portfolio Requirements:

Include specific metrics (traffic growth, conversion rates, ROAS, funnel conversion improvements, etc.), examples of integrations you've set up or managed, and links to managed campaigns.