About the Role
We are looking for a result-oriented Digital Marketing Executive with hands-on experience in D2C and e-commerce brands. The ideal candidate should have expertise in planning, executing, and optimizing digital marketing campaigns across multiple channels to drive website traffic, customer acquisition, and revenue growth.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns on Meta (Facebook & Instagram), Google Ads, YouTube, and other digital platforms.
- Manage customer acquisition campaigns for D2C websites and e-commerce marketplaces.
- Monitor campaign performance and optimize ROAS, CAC, CTR, CPC, CPM, and conversion rates.
- Work closely with creative and content teams to develop high-performing ad creatives and landing pages.
- Plan and execute performance marketing strategies to increase online sales.
- Manage and optimize campaigns for Shopify websites and D2C brands.
- Analyze website performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console.
- Conduct keyword research and implement SEO strategies to improve organic traffic.
- Execute email marketing, WhatsApp marketing, and remarketing campaigns.
- Coordinate with marketplace teams (Amazon, Flipkart, FirstCry, Blinkit, Zepto, Instamart, etc.) to support promotional campaigns.
- Monitor competitors, market trends, and customer insights to identify growth opportunities.
- Prepare daily, weekly, and monthly marketing performance reports.
- Manage marketing budgets efficiently to maximize ROI.
- Stay updated with the latest digital marketing trends, algorithms, and platform updates.
Required Skills
- Strong hands-on experience with:
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Google Merchant Center
- Knowledge of SEO and SEM.
- Experience with Shopify and D2C websites.
- Understanding of conversion tracking, pixels, and event setup.
- Experience in A/B testing and campaign optimization.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
Preferred Experience
- Experience working with D2C and E-commerce brands.
- Exposure to marketplaces such as Amazon, Flipkart, FirstCry, Nykaa, Blinkit, Zepto, Instamart, and Myntra.
- Experience with CRM tools, email automation, and WhatsApp marketing.
- Familiarity with influencer marketing and affiliate marketing is an added advantage.
- Basic understanding of creative design tools such as Canva or Adobe Creative Suite is a plus.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Digital Marketing certifications (Google Ads, Meta Blueprint, GA4, etc.) are preferred.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Website Traffic Growth
- Conversion Rate
- Revenue Growth
- Return on Investment (ROI)
- Lead Generation & Sales Performance
Why Join Us
- Opportunity to work with a fast-growing D2C and E-commerce brand.
- Hands-on exposure to performance marketing and brand-building strategies.
- Collaborative and growth-oriented work environment.
- Career growth opportunities with cross-functional learning.
Employment Type: Full-Time
Experience Required: 4–6 Years
