Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: New Delhi

We're hiring a Digital Marketing Specialist!

Are you passionate about digital marketing and looking to grow your skills across paid campaigns, analytics, and organic strategies We're looking for a driven digital marketer to join our growing team and work across a wide variety of campaigns and platforms. If you enjoy learning in a fast-paced environment and want hands-on experience across organic and paid channels, this role is for you.

Key Responsibilities

• Paid Marketing & Lead Generation

– Assist in planning, launching, and optimizing paid campaigns across Meta Ads, Google Ads, LinkedIn Campaign Manager, and other platforms to generate qualified leads.

– Monitor ROAS, CPL, CAC, and other key metrics, and support campaign adjustments based on performance data.

• Campaign Tracking & Analysis

– Assist with basic tracking setup using tools like Google Tag Manager (GTM) and GA4, along with Meta Pixel and CRM integrations, to help track user journeys, lead flow, and conversions.

• Performance Reporting

– Assist in creating monthly and quarterly reports, and help summarize insights based on campaign performance.

• AI-Driven Digital Marketing

– Use AI tools and platforms to improve performance and productivity across key parameters.

– Support the application of AI-based approaches in campaign design, content, and audience targeting.

• Cross-Team Collaboration

– Provide hands-on assistance to internal teams across departments on digital marketing initiatives.

• Strategy & Execution

– Work closely with creative, content, and sales teams to support full-funnel paid marketing campaigns.

– Stay up to date with industry trends, platform updates, and algorithm changes.

• Live Streaming Support

– Assist in coordinating and running live sessions on social media using OBS (Open Broadcaster Software) — training will be provided.

• SEO & Website Optimization

– Support on-page and off-page SEO efforts to drive traffic and improve visibility.

– Work with Google Analytics to help set up events and track growth and traffic.

• Organic Growth

– Monitor and help interpret organic performance (SEO rankings, organic social reach, engagement, and website traffic) to identify growth opportunities.

Eligibility

• Experience: 2-3 years in digital marketing with hands-on experience in performance marketing and lead generation.

• Paid Media Expertise: Experience in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

• Live Streaming: Willingness to run live sessions on social media using OBS (Open Broadcaster Software); training will be provided.

• GTM & Analytics: Understanding of tools like Google Tag Manager (GTM) and GA4 for tracking campaign performance.

• Organic Strategy: Familiarity with organic strategies (SEO, social, content) and an interest in exploring new tips and techniques to support organic growth.

• Cross-functional Collaboration: Comfortable supporting teams across creative, sales, and content on digital marketing initiatives.

• Communication: Strong written and verbal skills with a collaborative and proactive mindset.

• Digital Curiosity: Genuinely interested in the latest digital trends, tools, and platforms, with an eagerness to learn and contribute fresh ideas.

Good to Have.

• Prior exposure to working with podcasters, influencers, or content creators on collaborations, guest features, or co-branded content.

• Prior experience in getting growth and visibility on social platforms using unconventional and out-of-the-box approaches.

About the Company

Founded in 2010, Tattva Creations is an integrated marketing agency providing consultancy and solutions to industry leading brands and businesses. A young dynamic team, we focus on a comprehensive 360-degree approach to brand communications. We work closely with brand teams to build a custom marketing outreach that aligns with their business goals. Our vision is to connect and communicate in an evolving world with no boundaries, through a strong digital first approach.