Digital Marketing Specialist

Company Description Ajanta Bottle is India's premier packaging supplier, specializing in glass and metal packaging, along with closures for diverse industries. Positioned as a One stop Packaging Solution, the company integrates design, innovation, manufacturing, and commercialization to deliver end-to-end packaging services. Ajanta Bottle has expanded its capabilities through its Akikai Packaging Machines

ABOUT THE ROLE

We are looking for a Digital Marketing & Content Executive to manage digital marketing and content across multiple B2B businesses within the Ajanta Bottle Group, spanning packaging, healthcare and technology.

KEY RESPONSIBILITIES

● Manage LinkedIn and Instagram for the Group and its businesses.

● Create monthly content calendars and campaign plans.

● Develop content for social media posts, carousels, reels, blogs, articles, newsletters, website pages and email campaigns.

● Use AI tools for research, ideation, drafting and content optimisation.

● Edit, fact-check and refine content before publishing.

● Coordinate with designers and video editors for creatives and videos.

● Support SEO, website updates and basic keyword optimisation.

● Assist with digital campaigns and lead-generation activities.

● Track social media, website and content performance and prepare monthly reports.

● Ensure each business maintains its own tone, positioning and target-audience relevance.

SKILLS REQUIRED

● Advanced understanding of digital marketing and SEO.

● Strong content writing and editing skills.

● Good understanding of LinkedIn and Instagram.

● Good understanding of AI tools for marketing and content creation, with the ability to continuously explore, evaluate and adopt new tools.

● Ability to understand B2B and technical subjects.

● Good research and communication skills.

• ● Ability to manage multiple brands and deadlines.