Digital Marketing Specialist

Camellia Global Group

Camellia Global Group is building and scaling multiple business verticals across industries.

We're looking for a Digital Marketing Specialist who can manage, execute, and scale digital presence across multiple brands — with a strong focus on performance, positioning, and growth.

• Manage digital marketing across multiple company verticals (staffing, services, and upcoming ventures)

• Plan and execute end-to-end SEO strategy (on-page, off-page, technical) for different business units

• Conduct keyword and competitor research tailored to each vertical's target audience

• Work directly with developers to implement website updates, SEO fixes, and performance improvements

• Build and scale high-quality backlink strategies through outreach and partnerships

• Create and manage content strategy across brands (blogs, landing pages, service pages)

• Optimize websites and landing pages for lead generation and conversions

• Develop and maintain a structured social media calendar across platforms (LinkedIn priority)

• Align marketing efforts with business goals of each vertical (hiring, lead gen, branding)

• Track performance across all brands using analytics tools and derive actionable insights

• Generate reports that clearly show ROI across different verticals

• Coordinate with internal stakeholders (sales, HR, design, leadership) across business units

• Manage and raise tickets for website changes, ensuring timely execution and QA

• Maintain brand positioning consistency while adapting tone for each vertical

• Stay updated with industry trends, algorithms, and digital innovations

• 2 to 4 years of hands-on experience in digital marketing

• Strong expertise in SEO (technical + content + backlinks)

• Ability to handle multiple brands/projects simultaneously without losing clarity

• Experience working with developers and cross-functional teams

• Strong understanding of B2B marketing and lead generation funnels

• Structured thinker with strong communication skills

• High attention to detail and ownership mindset

• Have worked with multi-brand or agency environments

• Have experience in staffing, services, or consulting businesses

• Understand international markets and global targeting

• Have exposure to paid campaigns (Google Ads, LinkedIn Ads)

• Can think strategically and execute independently

This is not a single-brand role.

You'll be directly contributing to building and scaling multiple businesses under one ecosystem.

• If you enjoy variety, ownership, and real impact — this role will challenge and grow you.