Required Work Experience: 0-2 Years
Location: Ahmedabad, Gujarat, India
About MyPropertyMap:
MyPropertyMap is an innovative and rapidly growing real estate technology startup revolutionizing how people buy, sell, and invest in land in India. We are on a mission to bring transparency, efficiency, and accessibility to the land market through our cutting-edge platform. We connect buyers, sellers, brokers, and investors, providing them with verified listings, data-driven insights, and essential tools to make informed decisions. Join our passionate team and be part of building the future of real estate!
We are looking for a highly motivated and enthusiastic Digital Marketing Specialist to join our dynamic team!
This is an exciting opportunity for someone starting their career in digital marketing to gain hands-on experience in a fast-paced startup environment. You will play a key role in shaping our online presence, reaching our target audience, and driving growth for MyPropertyMap.
What you will do:
- Social Media Marketing: Assist in developing and implementing social media strategies across platforms like LinkedIn, Facebook, Instagram, Whatsapp and YouTube to increase brand awareness and engagement.
- Create engaging and relevant content (text, image, and video) tailored for different social media channels and our target audience (land buyers, sellers, brokers, investors).
- Schedule and publish posts, monitor social media channels for comments and messages, and engage with our community in a timely and professional manner.
- Track and report on social media performance using analytics tools.
- Search Engine Optimization (SEO): Learn and assist with on-page and off-page SEO activities to improve website visibility and organic search rankings.
- Conduct basic keyword research relevant to the land and real estate market in India.
- Help optimize website content, meta descriptions, and landing pages.
- Content Marketing: Contribute to content creation for our blog, website, email newsletters, and other digital channels. This includes researching topics related to land investment, real estate trends, and property guides.
- Assist in proofreading and editing content to ensure clarity, grammar, and alignment with our brand voice.
- Digital Advertising (PPC - Pay-Per-Click): Gain exposure to and assist with setting up and monitoring digital advertising campaigns on platforms like Google Ads and social media (under supervision).
- Help track ad spend and performance.
- Analytics and Reporting: Learn to use tools like Google Analytics to track website traffic, user behavior, and campaign performance.
- Assist in preparing regular reports on key digital marketing metrics.
- Market Research: Conduct research on industry trends, competitor activities, and target audience preferences to identify new opportunities.
What we are looking for (Skills & Qualifications):
- Recent graduate with a Bachelor's degree in Marketing, Communications, Business, or a related field.
- Basic understanding of digital marketing concepts (SEO, SMM, Content Marketing, PPC).
- Familiarity with standard Digital Marketing tools such as SEMRush, Google Analytics.
- Excellent written and verbal communication skills in English. (Knowledge of regional languages is a plus).
- Familiarity with social media platforms and basic analytics tools is a plus.
- Interest in the real estate or technology sector is an advantage.
Why join MyPropertyMap
- Hands-on Experience: Get to work on real projects and see the impact of your contributions from day one.
- Growth: A path that leads directly to the CMO position.
- Innovation: Be part of a company that is using technology to solve real-world problems in the real estate industry.
- Dynamic Environment: Thrive in a fast-paced, agile, and collaborative workspace.
- Make a Difference: Contribute to a platform that empowers individuals and businesses in their land-related decisions.
Expected Compensation: 2.0 LPA to 3.5 LPA based on skills and experience.
