Digital Marketing Spec

myPaisaa is a regulated digital chit platform transforming one of India's oldest community-based savings systems with transparency, scalability, and digital innovations. Through a regulated, app-first, omnichannel approach, myPaisaa combines a cutting-edge customer app, physical service centers in Telangana, Andhra Pradesh, and Karnataka, and B2B2C partnerships under its Chit as a Service model. Trusted by over 2.54 lakh registered users, with ₹1170+ crore savings committed, myPaisaa stands as India's most trusted recurring savings network. All operations are governed by the Chit Funds Act, 1982, ensuring compliance and trust in every transaction.

The Digital Marketing Specialist will play a key role in planning, executing, and optimizing digital marketing campaigns to grow our brand and user base. Responsibilities include managing social media accounts, analyzing web traffic metrics, developing marketing strategies, and coordinating online outreach initiatives. Collaboration with cross-functional teams to ensure brand consistency and effective campaign performance will also be essential. This is a full-time on-site role based in Hyderabad.

• Proficiency in Social Media Marketing and Online Marketing strategies to engage and grow audiences.
• Strong skills in Digital Marketing and Web Analytics for campaign performance tracking and optimization.
• Excellent Communication skills, both written and verbal, for content creation and stakeholder collaboration.
• Understanding of customer behavior in the fintech sector and ability to apply insights to marketing campaigns.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Familiarity with the Indian financial ecosystem, particularly chits or other community-based savings mechanisms, is a plus.
• Adaptability and a proactive approach to managing multiple projects in a fast-paced environment.