Job Description Digital Marketing Officer (Equity-Based) | Kefilo
About Kefilo
Kefilo is a
food-led wellness brand focused on making food a tool for
energy, recovery, preventive care, and sustainable living. We work at the intersection of nutrition, fitness, mental wellness, and community engagement through meals, programs, events, and B2B partnerships.
Role Type
- Equity-Based Role
- Part-time in the initial phase
- No fixed salary until funding or stable revenue
- Equity allocation post alignment, legal structuring, and Pvt. Ltd. registration
- 5-year vesting model
- Remote-first role
Role Title
Digital Marketing Officer
Role Objective
To build and execute Kefilo's
digital presence and lead-generation systems, driving awareness, community engagement, and demand across consumers, gyms, and B2B partners.
Key Responsibilities
- Plan and execute digital marketing strategies across platforms
- Manage social media content, calendars, and posting
- Create and optimise performance campaigns (Meta, Google)
- Generate leads for subscriptions, workshops, and B2B programs
- Coordinate content creation (reels, posts, stories, blogs)
- Manage website updates, landing pages, and basic SEO
- Track metrics, insights, and campaign performance
- Align digital campaigns with on-ground events and partnerships
- Maintain brand consistency across all digital touchpoints
Skills & Experience Required
- Experience in digital marketing or growth roles
- Hands-on knowledge of social media, ads, and content
- Understanding of lead funnels and conversions
- Basic knowledge of SEO, analytics, and CRM tools
- Ability to work independently in an early-stage startup
- Interest in wellness, fitness, or food brands preferred
Growth & Ownership
- Opportunity to grow into Head of Growth / Marketing Lead
- Ownership in a scalable wellness ecosystem
- Fixed compensation begins after funding or revenue stability
Location
Skills: digital marketing,community engagement,campaigns
