Digital Marketing Manager

Experience: 3–8 Years

Location: Bangalore

Employment Type: Full-Time

About the Role

We are looking for a dynamic and result-oriented Digital Marketing Manager to lead and execute digital marketing initiatives across multiple channels. The ideal candidate should have a strong understanding of digital marketing, excellent communication skills, and the ability to create high-quality presentations, marketing decks, campaign proposals, and performance reports.

The candidate will be responsible for developing digital strategies, managing campaigns, coordinating with internal teams/agencies, and driving brand visibility, engagement, and business growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business and brand objectives.
• Plan and manage campaigns across Social Media, Google Ads, SEO, Email Marketing, Content Marketing, and other digital channels.
• Create engaging marketing presentations, campaign decks, business proposals, pitch decks, and performance reports.
• Own the complete campaign lifecycle — from ideation and planning to execution, optimization, and reporting.
• Manage social media platforms and ensure consistent brand communication and content strategy.
• Coordinate with content, creative, design, sales, and external agencies to deliver marketing initiatives.
• Monitor campaign performance and analyze key metrics such as reach, engagement, leads, conversions, CPL, ROI, and website traffic.
• Prepare weekly/monthly marketing dashboards and management presentations with actionable insights.
• Conduct competitor, market, and audience research to identify new opportunities.
• Work closely with the business development and sales teams to support lead generation and business growth.
• Manage digital marketing budgets and optimize spends for better ROI.
• Stay updated with the latest digital marketing trends, AI tools, platforms, algorithms, and emerging technologies.
• Support branding initiatives, events, webinars, launches, and other marketing activities.

Required Skills

• Strong knowledge of Digital Marketing & Performance Marketing
• Social Media Marketing & Content Strategy
• Google Ads / Meta Ads
• SEO & Website Analytics
• Lead Generation & Conversion Optimization
• Campaign Planning & Execution
• Excellent PowerPoint / Google Slides skills
• Strong ability to create professional presentations, marketing decks & proposals
• Data Analysis & Marketing Reporting
• Excellent written and verbal communication
• Strong storytelling and presentation skills
• Creative thinking with a business-oriented approach
• Strong project management and stakeholder coordination skills