Digital Marketing Manager / AM

Vargottam is a healthcare education platform focused on empowering healthcare professionals through industry-relevant courses, practical learning and career-focused education.

We are looking for a Digital Marketing Manager who can take ownership of our digital growth initiatives and build a strong online presence while driving qualified leads and learner acquisition.

Performance Marketing

• Plan, execute and optimize campaigns across Google Ads, Meta Ads and other relevant digital platforms.
• Drive qualified leads and course enquiries while maintaining efficient CAC and CPL.
• Manage campaign budgets, audience targeting, creatives, landing pages and conversion funnels.
• Continuously test and optimize campaigns based on performance data.

SEO & Website Growth

• Develop and execute SEO strategies to improve organic visibility and rankings.
• Conduct keyword research, competitor analysis and on-page SEO.
• Work on technical and content SEO initiatives in collaboration with content/web teams.
• Monitor website traffic, rankings, conversions and other SEO KPIs.

Social Media & Content

• Develop and execute social media strategies across LinkedIn, Instagram, Facebook and other relevant platforms.
• Plan content calendars and work with designers/content creators to develop engaging content.
• Build Vargottam's brand presence among healthcare professionals, students and other relevant audiences.
• Identify trends and opportunities for organic growth.

Lead Generation & Marketing Funnels

• Build and optimize digital lead-generation funnels for healthcare education programs.
• Work on landing pages, lead forms, remarketing and conversion optimization.
• Coordinate with the admissions/sales team to improve lead quality and conversion.
• Track the complete journey from acquisition to enquiry and enrolment.

Analytics & Reporting

• Use Google Analytics 4, Google Ads, Meta Ads and other analytics tools to measure campaign performance.
• Create regular performance reports and dashboards.
• Analyze metrics such as CPL, CAC, CTR, conversion rate, ROAS, traffic and lead-to-enrolment conversion.
• Translate data into actionable marketing strategies.
  

What we are looking for

• 3+ years of experience in Digital Marketing, preferably in EdTech, Healthcare, Education, D2C or other lead-generation businesses.
• Hands-on experience with Google Ads and Meta Ads.
• Good understanding of SEO, social media marketing, content marketing and conversion funnels.
• Experience with Google Analytics 4 and Google Search Console.
• Strong understanding of digital marketing metrics and performance optimization.
• Ability to independently plan, execute, analyze and optimize campaigns.
• Strong communication, analytical and problem-solving skills.
• Experience working with creative, content and sales teams.
  

Good to Have

• Experience in healthcare, medical education, EdTech or high-consideration lead generation.
• Experience with CRM, marketing automation or WhatsApp marketing platforms such as WATI, Interakt or similar tools.
• Basic understanding of landing-page optimization and CRO.
• Experience using AI tools for content, research, campaign optimization and marketing workflows.