Digital Marketing Manager

CoolBoots

Gurugram, Gurugram, India

4-6 Years

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Posted 6 days ago
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Job Description

Role: Digital Marketing Account Manager

Experience: 46 Years

Industry: Digital Marketing / Performance Marketing / Ad-Tech

Responsibilities

Plan and execute app installs & website campaigns across Google Ads, Meta (Facebook & Instagram), and Programmatic DSPs
Manage CPI / CPA-based buying, budgets, pacing, and delivery targets
Monitor and optimize performance metrics such as CPI, CPA, retention, and conversions
Drive organic growth through SEO (web) and ASO (app stores)
Optimize app store listings (keywords, creatives, ratings, reviews)
Identify low-quality or fraudulent traffic and reduce wastage
Coordinate creative refreshes and audience optimizations
Prepare daily/weekly/monthly performance reports with actionable insights
Work closely with internal teams and media partners to ensure smooth execution

Skills & Qualifications

Strong understanding of performance marketing and install campaigns
Drive organic growth through SEO (web) and ASO (app stores)
Optimize app store listings (keywords, creatives, ratings, reviews)
Hands-on good experience with Google Ads, Meta Ads, and MMP tools (AppsFlyer, Adjust, Branch)
Knowledge of KPIs like CPI, CPA, ROAS, and retention
Advanced Excel and reporting skills
Strong communication and client management abilities

Professional Experience

46 years of hands-on experience in Digital / Performance Marketing
Proven experience managing app install or web acquisition campaigns
Experience working with clients or stakeholders directly
Exposure to budget handling and performance reporting

Educational Qualifications

Bachelor's degree in Marketing, Business Administration, Advertising, Mass Communication, IT, or related field
MBA / PG Diploma in Marketing or Digital Marketing preferred but not mandatory
Relevant Digital Marketing certifications will be an added advantage