Digital Marketing Manager

Viacom India

Bokaro Steel City, Mumbai, Pune

10-11 Years

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Posted 10 days ago
Over 100 applicants

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Job Description

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.

More Info

Job Type:

Permanent Job

Industry:

Advertising

Role:

Head /VP /GM - Digital Marketing

Function:

Digital Marketing

Employment Type:

Full time

Open to candidates from:

Indian

About Company

Viacom India

Viacom18 is a major Indian media company formed in 2007 as a joint venture between ViacomCBS and Network18. It operates popular TV channels like MTV, Colors, and Nickelodeon. Viacom18 also runs the streaming platform JioCinema. In 2024, Reliance Industries increased its stake, making Viacom18 a part of its group. The company is a key player in Indian entertainment, covering TV, digital, and film production.

Job ID: 119071259

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