Digital Marketing Manager

About the Role:

We're looking for a Digital Marketing Manager to own our B2B demand generation engine. You'll be responsible for integrating paid media, CRM, email marketing, and our web presence into a cohesive, always-on program that drives qualified pipeline and measurable business outcomes.

This is a hands-on strategic role — you'll move between building campaigns and presenting performance insights to senior stakeholders, with full ownership over the results.

What you'll do:

• Run and optimize campaigns across LinkedIn, Google & display

• Own website performance, landing pages & conversion funnels

• Build full-funnel email and lead nurturing programs

• Manage CRM, segmentation & lifecycle workflows

• Track performance, CAC, and pipeline impact across channels

• Partner closely with sales on lead quality and funnel velocity

• Continuously A/B test and optimize campaigns

What we're looking for:

• 3–5 years in B2B digital marketing

• Strong experience in paid campaigns & conversion optimization

• Hands-on with CRM tools (Zoho, Apollo, etc.)

• Data-driven mindset with strong analytical skills

• Excellent communication & stakeholder management

Bonus: Experience in SaaS/EdTech, ABM, SEO

Success: Building a predictable, scalable growth engine that drives consistent, high-quality pipeline.