Digital Marketing Manager

Company Description TYC Communication Pvt. Ltd. is a fast-growing, NFDC-panelled brand communication agency serving 500+ clients across government, corporate, and social sectors. With over a decade of experience, the agency is known for turning complex communication visions into high-impact, large-scale campaigns and events. TYC Communication focuses on strategic alignment, exceptional execution, and sustainable impact, integrating AI and advanced digital technologies into its work. The company partners with prominent organizations such as government ministries, leading corporations, and major industry bodies, and manages high-profile national and international initiatives and summits.
Role Description The Digital Marketing Manager is a full-time, on-site role based in Delhi, India, responsible for planning, executing, and optimizing digital marketing campaigns for diverse clients and in-house initiatives. This role includes managing social media channels, developing content calendars, and overseeing paid and organic campaigns to enhance brand visibility and audience engagement. The Digital Marketing Manager will track and analyze performance using web analytics tools, generate insights, and prepare reports to improve campaign effectiveness and ROI. Day-to-day responsibilities also involve coordinating with creative, content, and account management teams, driving lead generation activities, ensuring consistent brand messaging across platforms, and staying updated on emerging digital trends and tools.
Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills, with experience in multi-channel campaign planning and execution.
• Candidates should possess Social Media Marketing skills, including platform management, content scheduling, and engagement optimization.
• Candidates should possess Lead Generation skills, focusing on performance marketing, conversion funnels, and nurturing prospects.
• Candidates should possess Web Analytics skills, with the ability to interpret data, track KPIs, and optimize campaigns based on insights.
• Relevant experience in managing digital campaigns for agencies or brands, preferably in high-impact or large-scale projects.
• Proficiency with common digital tools and platforms (e.g., Meta/Google Ads, Google Analytics, marketing automation or CRM tools).
• Strong communication, collaboration, and project management skills, with the ability to handle multiple campaigns and deadlines.
• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced certifications in digital marketing are an advantage.