Digital Marketing Manager /Executive (Female)

About The Role

ROLE OBJECTIVE

We are looking for Our Client a creative and highly execution-oriented Digital Marketing & Creative Content Manager who can independently manage Meta Balance Healthcare's digital presence and create high-quality visual, video and presentation content.

This is not merely a strategy or coordination role. The person should be comfortable shooting, creating, editing, designing and publishing content personally, while also coordinating external resources whenever required.

What you'll do

Key Job Responsibilities / Jd

• Manage Meta Balance's Instagram, Facebook and other relevant social-media platforms.
• Plan a monthly/weekly social-media and content calendar.
• Shoot good-quality videos using a professional camera or smartphone setup.
• Conceptualize, shoot and edit Instagram Reels, short-form videos, interviews, patient education videos and promotional content.
• Convert doctors talks, conferences, podcasts and longer videos into engaging short-form content.
• Create graphics, carousels, posters, invitations and other digital marketing material.
• Write/edit captions, headlines and basic marketing copy.
• Manage and regularly update the MetaBalance website, including content, photographs, videos, events and service information.
• Create attractive, professional PowerPoint presentations for conferences, lectures, business proposals and educational programs.
• Maintain a consistent MetaBalance brand identity across all digital platforms.
• Cover important MetaBalance events, workshops, conferences and clinic activities through photography/video and social media.
• Coordinate with photographers, videographers, designers, web developers and digital agencies when specialised support is required.
• Monitor social-media performance and recommend ways to improve reach, engagement and audience growth.
• Understand emerging digital trends and translate them appropriately into the healthcare/wellness space.
  
  

What we're looking for

KEY RESULT AREAS / KRA

The Person's Performance Would Primarily Be Measured On

• Consistent Content Output – regular high-quality reels, videos, posts and stories.
• Content Quality – professional visual appearance, storytelling and editing.
• Social-Media Growth – improvement in reach, engagement, followers and meaningful enquiries.
• Video Production – ability to independently conceptualise, shoot and edit short-form video content.
• Website Management – ensuring the website remains current, attractive and accurate.
• Presentation Quality – professional PowerPoints and visual presentations delivered within deadlines.
• Brand Consistency – maintaining a premium, scientific and credible Meta Balance identity.
• Turnaround Time – ability to quickly convert ideas, events and discussions into publishable content
  
  

Perks & benefits

As per Industry Standard

Skills

Social MediaDigital MarketingYoutubeFacebookInstagramCanva/AdobeReelsVideo Shooting and Editing