Digital Marketing Manager

Company Description

Dhwani Astro bridges the gap between astrology and personal growth by combining ancient wisdom with modern insights. Offering personalized guidance, we help individuals navigate career paths, relationships, health, and life decisions with confidence. Backed by expert astrologers and promoted by Mrs. Dhwani Jain under the mentorship of Pandit Gajanand Jee, our mission is to make astrology accessible and meaningful for everyone. From horoscope analysis to Vastu consultations, we deliver tailored solutions that empower individuals to align their lives with the stars.

Role Description

We are looking for a Performance Marketing Executive who can drive sales, scale campaigns, and improve ROAS for our e-commerce products. The role requires strong hands-on experience in Meta Ads and Google Ads as top priorities.

- Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns

- Drive consistent sales growth and improve ROAS

- Scale winning campaigns while maintaining efficiency

- Work closely with Shopify store data and contribute to CRO improvements

- Analyze performance metrics such as CPA, ROAS, CTR, CPC, AOV, and conversions

- Optimize complete funnel from ad click to purchase

- Test audiences, creatives, offers, and scaling strategies

- Coordinate on ad creatives including video ads, image creatives, hooks, and ad angles

- Identify high-performing creatives and scale them

- Experience with LinkedIn Ads, Bing Ads, or Snapchat Ads will be an added advantage

- Regular performance tracking and reporting with actionable insights

Qualifications

Strong expertise in Meta Ads and Google Ads

- 23 years of hands-on performance marketing experience

- Agency background preferred

- Knowledge of Shopify, CRO, and conversion optimization

- Ability to scale campaigns and manage budgets

- Strong analytical and data-driven mindset

- Clear understanding of e-commerce sales funnels

ADDED ADVANTAGE

- Experience with LinkedIn Ads, Bing Ads, or Snapchat Ads

- Experience handling multiple brands or ad accounts

- Understanding of creative performance (videos, images, UGC, hooks)