Digital Marketing Manager

Company Description

TMD Software Pvt. Ltd., established in 2012, is a leading web development company based in India. With expertise in creating user-centric and interactive websites, we specialize in delivering tailored web solutions for businesses of all sizes. Our focus lies in providing cost-effective, innovative designs that align with our clients business goals and future growth requirements. We are committed to delivering interfaces that emphasize flexibility, usability, and excellent support, enabling our clients to achieve a strong digital presence. Our services include user-friendly navigation, fast-loading websites, cross-platform compatibility, and robust backend programming.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Ludhiana. The Digital Marketing Manager will oversee and execute digital marketing strategies to drive brand awareness and achieve business objectives. Responsibilities include managing SEO strategies, executing paid campaigns, analyzing performance metrics, creating marketing plans, and collaborating with cross-functional teams to align marketing initiatives. Developing innovative strategies to enhance user engagement and managing budgets for digital campaigns will also be key aspects of the role.

Key Responsibilities

1. Lead Generation

Plan and execute campaigns to generate leads for:

TMDSuite POS Software

OpenCart services

OpenCart extensions

Create landing pages and marketing funnels.

2. Digital Marketing Campaigns

Manage and optimize:

Google Ads

Meta (Facebook / Instagram) Ads

LinkedIn Ads (optional)

3. Email Marketing

Run marketing campaigns to our 8000+ customer database.

Create newsletters, promotions, and product updates.

4. Content Marketing

Plan and publish:

Blog articles

Product tutorials

Marketing content for website

5. Social Media Marketing

Manage company presence on:

YouTube

Instagram

LinkedIn

Facebook

Plan weekly content calendar.

6. SEO Optimization

Improve organic traffic through:

keyword research

on-page SEO

backlink strategies.

7. Performance Tracking

Track marketing metrics such as:

leads generated

campaign ROI

website traffic

conversion rates.

Required Skills

Experience in SaaS or software product marketing

Strong knowledge of:

Google Ads

Meta Ads

SEO

Email marketing tools

Experience with analytics tools (Google Analytics, Search Console).

Ability to create and manage lead funnels and landing pages.

Good understanding of content marketing and social media growth.

Preferred Skills

Experience marketing SaaS or POS software

Knowledge of eCommerce platforms like OpenCart / Shopify / WooCommerce

Basic understanding of conversion optimization

Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

Leads generated per month

Website traffic growth

Campaign ROI

Customer acquisition cost

Conversion rate improvements