Digital Marketing Manager

About The Company

Better Insights is a dynamic marketing and branding agency dedicated to delivering innovative digital advertising solutions for a diverse range of clients across sectors such as education, healthcare, and real estate. Our expertise lies in running targeted Meta and Google Ads campaigns, coupled with comprehensive CRM implementations designed to optimize client engagement and conversion. With a focus on data-driven strategies, we aim to empower our clients to achieve their business objectives through tailored marketing initiatives. Our collaborative and creative work environment fosters continuous learning and growth, ensuring that our team remains at the forefront of industry trends and technologies. At Better Insights, we are committed to building long-term partnerships with our clients by providing exceptional service, measurable results, and strategic insights that drive success.

About The Role

We are seeking a highly motivated and experienced Digital Marketing Account Manager to join our team at Better Insights. This role is pivotal in managing end-to-end client relationships, ensuring that our clients marketing goals are effectively translated into actionable campaigns. The ideal candidate will possess a strong understanding of digital marketing fundamentals, particularly in Meta and Google Ads, and have experience in client servicing within an agency setting. You will act as the primary point of contact for your portfolio of clients, leading a team of specialists including ad executives, creative designers, and CRM support staff. Your responsibilities will include coordinating internal efforts, analyzing campaign performance, preparing insightful reports, and maintaining excellent client communication. The role requires a proactive approach, exceptional organizational skills, and the ability to manage multiple projects simultaneously while maintaining high standards of quality and client satisfaction.

Qualifications

The ideal candidate will possess a bachelor's degree in Marketing, Business, Mass Communication, or a related field. Prior experience of 2 to 4+ years in client servicing or account management within a digital marketing or advertising agency is essential. Experience in leading or mentoring a small team will be considered an advantage. A solid understanding of Meta Ads, Google Ads, and digital marketing principles is required, though hands-on campaign management is not necessary. Familiarity with CRM tools such as Zoho or HubSpot, especially within the education or healthcare sectors, will be a plus. The candidate should demonstrate excellent communication and presentation skills, with the ability to engage with senior stakeholders, including founders and marketing heads. Strong analytical skills, organizational prowess, and a calm, proactive attitude under deadlines are critical for success in this role.

Responsibilities

• Manage day-to-day relationships with a portfolio of clients, serving as the primary point of contact for all account-related matters.
• Lead and oversee the team working on your accounts, including assigning tasks, reviewing outputs, and ensuring quality and timely delivery.
• Develop a deep understanding of each client's business objectives and translate these into detailed briefs for the creative, advertising, and CRM teams.
• Coordinate internally to ensure campaigns, content, and deliverables are executed within scope and deadlines.
• Monitor and analyze campaign performance across Meta Ads, Google Ads, and CRM platforms, preparing comprehensive reports with actionable insights and recommendations.
• Conduct regular client meetings to review performance, discuss strategies, and address any concerns or opportunities for growth.
• Identify and pursue upsell and cross-sell opportunities within existing accounts to foster long-term growth.
• Manage project timelines, scope, and client expectations to ensure projects remain on track and clients remain satisfied.
• Handle escalations efficiently, resolving issues promptly while maintaining alignment between clients and internal teams.
• Maintain detailed account documentation, including Statements of Work (SOWs), deliverables trackers, meeting notes, and renewal timelines.
  
  

Benefits

At Better Insights, we believe in investing in our team members growth and well-being. We offer a competitive salary package aligned with industry standards and performance. Our comprehensive benefits include health insurance, paid time off, and opportunities for professional development through training and certifications. We foster a collaborative work environment that encourages innovation and continuous learning. Additionally, employees have the chance to work on diverse projects across multiple sectors, gaining valuable experience and expanding their skill set. Our flexible work arrangements and supportive culture ensure that team members can maintain a healthy work-life balance while thriving professionally.

Equal Opportunity

Better Insights is an equal opportunity employer committed to fostering an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. We believe diversity enriches our team and drives better results for our clients. We encourage applications from candidates of all backgrounds who are passionate about digital marketing and eager to contribute to our growth and success.