Digital Marketing Manager

Digital Marketing Manager | Gemius Studios

Location: Surat, Gujarat

50,000–60,000/month, OR based on experience and skills

3–6 years experience

Gemius Studios is hiring a hands-on Digital Marketing Manager to work across multiple brands and industries. This is a strategy + execution role for someone who understands performance marketing, can analyse data, manage campaigns independently, and take ownership of digital growth.

Key Responsibilities

- Develop and execute digital marketing strategies based on brand objectives, target audience and business goals.

- Plan, launch, manage and optimise Meta Ads and Google Ads campaigns.

- Manage performance marketing campaigns focused on lead generation, website traffic, conversions and customer acquisition.

- Conduct audience research and develop appropriate targeting, retargeting and campaign structures.

- Monitor campaign performance and optimise budgets, audiences, creatives, placements, keywords and bidding strategies.

- Develop and implement SEO strategies, including keyword research, on-page optimisation, content recommendations and performance tracking.

- Monitor website and organic performance using GA4, Google Search Console and other analytics tools.

- Develop social media strategies and content plans aligned with brand positioning and marketing objectives.

- Work closely with content writers, designers, video editors and creative teams to develop campaign assets.

- Analyse campaign and website data to identify opportunities, challenges and areas for improvement.

- Prepare monthly and campaign-wise performance reports with clear insights and actionable recommendations.

- Track key metrics such as CPL, CPA, CPC, CTR, conversion rate, ROAS, traffic and lead quality.

- Coordinate with clients to understand objectives, communicate performance and present marketing recommendations.

- Manage multiple brands, campaigns and deadlines simultaneously in a fast-paced agency environment.

- Coordinate with internal teams to ensure campaigns and deliverables are completed on time.

- Identify new digital marketing opportunities, platforms, tools and trends relevant to clients.

- Stay updated with changes in advertising platforms, algorithms, SEO practices, AI tools and digital marketing trends.

- Support and guide junior team members and review their work where required.

- Take ownership of campaign performance, client requirements, timelines and overall digital marketing deliverables.

What We're Looking For

- 3–6 years of relevant digital marketing experience

- Strong hands-on experience with Meta Ads and Google Ads

- Strong understanding of performance marketing and lead generation

- Good practical knowledge of SEO and SEM

- Working knowledge of GA4 and Google Search Console

- Strong understanding of digital marketing metrics including CPL, CPA, CPC, CTR, ROAS and conversion rate

- Ability to analyse data and make data-driven marketing decisions

- Experience developing digital strategies and campaign plans

- Strong communication and presentation skills

- Ability to manage multiple brands, projects and deadlines

- Strong ownership and problem-solving ability

Good to Have

- Previous digital marketing agency experience

- Experience managing multiple clients or brands

- Team management or mentoring experience

- Experience with LinkedIn Ads, YouTube Ads or other paid media platforms

- Experience with Google Tag Manager and conversion tracking

- Experience with Looker Studio or other reporting dashboards

- Experience with e-commerce and D2C brands

- Experience in fashion, jewellery, beauty, lifestyle or hospitality

- Knowledge of email marketing, CRM and marketing automation

- Understanding of conversion rate optimisation (CRO)

- Experience working with landing pages and website optimisation

- Familiarity with AI tools for marketing, content and research

- Experience coordinating with designers, content creators and video teams

- Previous experience in client servicing and presentations

This is not a social-media-only role.

We are specifically looking for someone with strong performance marketing + analytics + SEO + digital strategy experience who is comfortable being hands-on with campaigns and data.

If you enjoy owning campaigns, working with data, solving marketing problems and building digital strategies for different brands, we'd love to hear from you.

Qualifications

• Strong expertise in Digital Marketing and Marketing, including developing and implementing multi-channel digital strategies.
• Hands-on experience with Social Media Marketing across major platforms, with a focus on content planning, community management, and campaign optimization.
• Proficiency in Lead Generation tactics and tools, with the ability to design and manage performance-driven campaigns.
• Ability to use Web Analytics tools (such as Google Analytics and similar platforms) to track performance, interpret data, and generate actionable insights.
• Relevant bachelor's degree in marketing, communications, business, or a related field; advanced certifications in digital marketing are an advantage.
• Proven experience in managing digital campaigns for brands, preferably within agency or multi-industry environments.
• Strong communication, presentation, and stakeholder management skills, with the ability to collaborate effectively in cross-functional teams.
• Comfort working in a hybrid setup in Mumbai, with the ability to manage time, priorities, and deadlines independently.