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Southern Star Research

Digital Marketing Manager

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Job Description

About Us

Southern Star Research is a full-service Contract Research Organization (CRO) dedicated to navigating the complexities of bringing new medical products to market. With a legacy of excellence that began 14 years ago in Sydney, we have grown from a small, passionate team into a global network of experts committed to delivering high-quality services in medical writing, clinical monitoring, project management, biostatistics, data management, safety and medical monitoring, and quality assurance.

Southern Star Research has been recognized for its outstanding contributions to the field, winning prestigious awards such as the Frost and Sullivan 2024 Asia-Pacific Competitive Strategy Leadership Award and being named as Great Place to Work in Australia in 2024 and 2025. Our international team continues to deliver innovative clinical trial solutions across diverse therapeutic areas, ensuring the success of every study we manage.

The role

Social Media And LinkedIn Management

We are looking for an experienced Digital Marketing Manager to join our growing team in Mumbai. As a Digital Marketing Manager at Southern Star, you'll work in an exciting and fast-paced environment, assisting the Head of Marketing in the execution of a broad range of digital marketing activities including:

  • Develop and manage our social media presence on LinkedIn and other relevant social media to grow industry presence and engagement
  • Plan, schedule and publish content across LinkedIn and other platforms as required
  • Create engaging posts, infographics and campaign assets highlighting capabilities, thought leadership and company achievements
  • Support employer branding initiatives in collaboration with HR and other internal stakeholders
  • Track social media analytics and optimise content based on insights

Website Management

  • Oversee website maintenance, updates, user experienced improvements and SEO optimisation
  • Track and publish thought leadership materials such as whitepapers and technical articles for both website use and social media campaigns
  • Analyse website performance and drive continuous improvement

Webinar Series Coordination

  • Lead the planning and execution of Southern Star's webinar series
  • Collaborate with subject matter experts to build compelling webinar topics and content outlines
  • Produce promotional assets and campaigns to maximise attendance and engagement
  • Track webinar performance metrics and convert insights into future content and marketing opportunities

Managing Other Adhoc Marketing Activities As Required

To be successful in the role, we're looking for candidates with:

  • Bachelor's degree in marketing, communications or business
  • A minimum of 4 years digital marketing experience
  • CRO experience is desirable but other industries will also be considered for candidates with strong technical digital marketing experience
  • Experience with developing LinkedIn social media content
  • Experience developing and maintaining company websites
  • Exceptional communication skills as well as strong analytical and conceptual capabilities, interpersonal skills, and ability to communicate with clarity;
  • Demonstrated business ethics and integrity;

Why Southern Star

  • Join a passionate team committed to our shared purpose to create brighter futures, one study at a time.
  • Exciting growth phase, creating ongoing career development opportunities for our teams
  • Competitive remuneration
  • Flexible work environment, with hybrid and fully remote options
  • STAR day - one extra day off per year for you to recharge.

Diversity, Equity and Inclusion

At Southern Star Research, we are committed to fostering a safe, inclusive, and respectful workplace where everyone feels valued and empowered to contribute. We celebrate the diversity of our team and recognise the strength that comes from different perspectives, backgrounds, and lived experiences.

We are dedicated to ensuring an inclusive recruitment process and providing equal opportunities for all applicants, regardless of race, ethnicity, gender identity, sexual orientation, age, disability, or cultural background.

More Info

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Job ID: 136729183

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