Digital Marketing Manager

Roles and Responsibilities:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• PPC campaign management
• Collaborate with internal teams to create landing pages and optimize user experience
• Tracking and analysing important metrics that affect website traffic, service quotes and target audiences
• Maintaining industry relevancy by identifying and analysing the latest digital trends and tech developments in mobile marketing

Knowledge and Skills:

• Thorough knowledge of the key concepts of digital marketing and the main channels and techniques including SEO, PPC, social media, affiliate marketing and email marketing

Required Experience / Skills:

• 5 -6 years of experience
• Experience in using major analytics programs specifically Google Analytics.
• Strong knowledge of HTML/JavaScript and SEO
• Experience in setting up and optimizing Google Adwords campaigns and LinkedIn paid campaigns
• Knowledge of Advance GTM
• Experience in Advanced / Custom Reports in Google Analytics.
• Knowledge of UTM tracking
• Experience in working with time-sensitive projects and tight deadlines