Digital Marketing Manager

Company Description ResoBridge is a specialized consulting and solutions partner focused exclusively on the pharmaceutical and healthcare sector. The team combines deep domain expertise with advanced analytics and modern technology to transform complex data into actionable strategies. ResoBridge delivers services across high-demand skill areas such as analytics, market research, data science, data engineering, and DevOps. With strong experience in global pharmaceutical markets, the company helps clients achieve measurable business impact and informed decision-making. Professionals joining ResoBridge can expect to work in a data-driven environment with exposure to international healthcare and pharma clients.

Role Description The Digital Marketing Manager is a full-time, remote location. This position is responsible for planning, executing, and optimizing digital marketing campaigns that support ResoBridge's growth in the pharmaceutical and healthcare sector. Day-to-day activities include managing social media channels, overseeing paid and organic lead generation initiatives, and coordinating digital content and messaging aligned with brand and business objectives. The role involves tracking campaign performance through web analytics, preparing performance reports, and making data-driven recommendations to improve reach, engagement, and conversion. The Digital Marketing Manager will collaborate closely with business, analytics, and market research teams to ensure consistent positioning across all digital touchpoints and to support client-facing initiatives.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Marketing strategy development, with experience planning and managing integrated online campaigns.
• Candidates should possess skills in Social Media Marketing, including content planning, channel management, and audience engagement across relevant platforms.
• Candidates should possess skills in Lead Generation, with hands-on experience driving qualified leads through paid and organic digital channels.
• Candidates should possess skills in Web Analytics, including use of tools such as Google Analytics or similar platforms to monitor performance and optimize campaigns.
• Relevant qualifications such as a bachelor's degree in Marketing, Business, Communications, or a related field; experience in B2B or healthcare/pharmaceutical marketing is an advantage.
• Strong analytical thinking, data interpretation, and reporting skills, along with the ability to collaborate with cross-functional teams.
• Proficiency in marketing automation or CRM tools, basic knowledge of SEO/SEM best practices, and the ability to manage multiple projects in a fast-paced environment.