Digital Marketing Manager

Company Description

RaxTech Europe, the European branch of Rax-Tech International, brings over 25 years of global expertise in Industrial IoT, automation, and secure e-Surveillance to Poland and the wider European market. Headquartered in Poland, the company focuses on localized execution and strategic partnerships to deliver tailored digital infrastructure solutions for industrial, municipal, and infrastructure applications. By integrating hardware, software, and AI-driven analytics, RaxTech Europe provides scalable and secure systems for industrial automation, smart cities, energy management, and logistics. The company's solutions enhance operational efficiency, enable predictive maintenance, and optimize energy use. RaxTech Europe bridges cutting-edge technology with the growing demand for Industry 4.0 and smart infrastructure solutions across Central and Eastern Europe.

Role Description

This is a remote internship role for a Digital Marketing Manager. The intern will support essential digital marketing activities, including creating, executing, and monitoring online marketing campaigns. Responsibilities include managing social media platforms, conducting lead generation efforts, utilizing web analytics, and developing strategies to improve the company's digital presence. The role will involve researching market trends, optimizing content for reach and engagement, and supporting brand-building initiatives.

Qualifications

• Proficiency in Social Media Marketing and managing platforms to drive engagement
• Experience with Lead Generation strategies and tools
• Knowledge of Digital Marketing practices, including campaign management
• Strong skills in Web Analytics to analyze metrics and improve marketing strategies
• Excellent organizational, communication, and creative problem-solving skills
• Proactive and self-motivated individual with a strong attention to detail
• Ongoing or completed degree in Marketing, Communications, Business, or a related field is a plus
• Familiarity with industry trends and technologies within Industrial IoT or smart infrastructure is an advantage
• Proficiency in English is mandatory