Digital Marketing Manager (Organic Growth, SEO & Community)Company: Xpat.money
Location: Hyderabad, India - UK TimzoneIndustry: Fintech / Cross-Border PaymentsFocus Corridor: US → India (NRIs in the USA)About Xpat.money
Xpat.money is a fast-growing cross-border fintech platform focused on enabling seamless, compliant, and cost-efficient USD to INR remittance services for NRIs in the United States. We partner with licensed banking and payments infrastructure providers to build a trusted financial platform for the Indian diaspora.
We are building a category-defining remittance brand focused on:
- trust,
- transparency,
- speed,
- education,
- and community-driven growth.
We are looking for a highly execution-focused Digital Marketing Manager to own our organic growth engine end-to-end.
Role Overview
This is not a traditional marketing role.
We are looking for a highly analytical, AI-native, content-first growth operator who understands:
- SEO,
- AEO (Answer Engine Optimization),
- GEO (Generative Engine Optimization),
- content distribution,
- community growth,
- fintech trust building,
- and AI-assisted content operations.
You will own Xpat.money's:
- organic search visibility,
- AI search presence,
- content strategy,
- social distribution,
- website optimization,
- community engagement,
- and multi-channel organic acquisition engine.
This role requires someone who can both:
- think strategically,
- and execute hands-on daily.
What You'll OwnSEO / AEO / GEO Strategy
Own end-to-end:
- SEO,
- AEO,
- GEO,
- and AI-answer-engine visibility strategy.
Drive how Xpat.money appears across:
- Google Search,
- Google AI Overviews,
- ChatGPT,
- Perplexity,
- Gemini,
- Claude,
- and emerging AI discovery platforms.
Responsibilities include:
- keyword strategy,
- search intent mapping,
- topical authority development,
- internal linking,
- schema implementation,
- metadata optimization,
- AI citation optimization,
- backlink strategy,
- and technical SEO health.
You will act as the gatekeeper for:
- SEO standards,
- AI-search optimization,
- and organic discoverability across all published content.
Content & Organic Growth
Build and scale a fintech-focused content engine around:
- remittances,
- forex,
- USD-INR trends,
- visa news,
- H1B topics,
- taxation,
- NRI finance,
- banking,
- international money movement,
- and financial education.
Own:
- blogs,
- landing pages,
- educational guides,
- newsletters,
- rapid-response content,
- thought leadership,
- social-first content,
- and AI-assisted content workflows.
Build scalable derivative content systems where:
- one long-form article becomes:
- LinkedIn posts,
- SEO pages,
- YouTube shorts,
- newsletters,
- Reddit posts,
- WhatsApp content,
- and AI-answer assets.
Technical SEO & Website Optimization
Own website growth and optimization end-to-end:
- technical SEO,
- metadata,
- structured data,
- schema markup,
- page performance,
- indexing,
- crawl optimization,
- internal linking,
- landing page optimization,
- and conversion optimization.
Partner with engineering and design teams on:
- CMS updates,
- page builds,
- SEO migrations,
- schema implementation,
- A/B testing,
- and website experimentation.
Experience with:
- JSON-LD,
- FAQ schema,
- Organization schema,
- Breadcrumb schema,
- Product schema,
- and AI-search optimization frameworks is highly preferred.
Community & Social Growth
Own Xpat.money's organic social and community growth initiatives across:
- LinkedIn,
- X/Twitter,
- Reddit,
- YouTube,
- WhatsApp,
- Telegram,
- and diaspora communities.
Responsibilities include:
- community engagement,
- creator collaboration,
- influencer outreach,
- organic distribution,
- social amplification,
- and NRI community building.
You will help position Xpat.money as:
- a trusted fintech brand,
- an educational platform,
- and a go-to remittance resource for Indian communities in the U.S.
Video & Multimedia
Lead content repurposing and video distribution strategy:
- founder videos,
- educational explainers,
- rate updates,
- reels,
- short-form clips,
- interviews,
- and customer stories.
Use AI-assisted workflows for:
- editing,
- captioning,
- repurposing,
- and multi-platform distribution.
AI-Native Content Operations
Build AI-assisted content production systems across:
- SEO research,
- content generation,
- localization,
- optimization,
- social adaptation,
- video workflows,
- and analytics.
We are looking for someone who understands how AI is fundamentally changing:
- search,
- discovery,
- content creation,
- and digital distribution.
Required QualificationsExperience
- 3–7+ years in:
- SEO,
- digital marketing,
- content marketing,
- growth marketing,
- or organic acquisition roles
- Experience in fintech, SaaS, payments, remittance, crypto, banking, or financial services preferred
Technical Skills
Strong hands-on experience with:
- Ahrefs
- SEMrush
- Google Search Console
- GA4
- Screaming Frog
- WordPress or similar CMS platforms
- SEO optimization tools
- AI content tools
- schema implementation
- technical SEO audits
Preferred:
- basic HTML/CSS understanding,
- AI workflow tooling,
- automation platforms,
- and prompt engineering familiarity.
Core Competencies
You are:
- highly execution-focused,
- data-driven,
- AI-native,
- organized,
- and fast-moving.
You have:
- proven SEO wins,
- experience driving organic traffic growth,
- strong writing skills,
- excellent distribution instincts,
- and the ability to ship content quickly.
You understand that:
- trust matters more than virality in fintech,
- distribution matters as much as creation,
- and organic growth compounds over time.
What Success Looks Like
Within the first 90 days:
- SEO roadmap established
- AI-search optimization framework implemented
- Organic publishing cadence operational
- Backlink acquisition underway
- Community engagement growing
- Website conversion improvements launched
- Newsletter system operational
- AI-assisted content workflows implemented
Within 6 months:
- measurable growth in:
- organic traffic,
- AI-answer citations,
- backlinks,
- branded search,
- inbound signups,
- and funded remittance users.
Why Join Xpat.money
You'll join early and help build:
- the organic growth engine,
- brand authority,
- and community trust layer
for a next-generation cross-border fintech platform serving millions of NRIs globally.
This is a high-ownership role with significant visibility and long-term upside.
How to Apply
Please send:
- Resume
- LinkedIn profile
- Portfolio / SEO wins
- Examples of content you created
- Organic traffic case studies
- Backlink campaigns
- AI-search optimization examples (if available)
Along with a short note answering:
How would you grow Xpat.money organically to 1,00,000 users among NRIs in the United States in the next 12 months
Additionally, please make sure to review and explore the xpat.money platform before attending the interview so you can better understand the product, role, and responsibilities.
