Manager - Business Analytics & CRM

Position: Manager – Business Analytics & CRM

Location: MONIN India – Headquarters, Hyderabad, Telangana

About the Role :

As part of MONIN India's digital transformation journey, we are looking for a Marketing Analyst to

work closely with cross-functional teams across Marketing, Sales, and Digital.

This role will be instrumental in data integration, CRM migration (Zoho), performance analytics,

SEO/AEO/GEO, forecasting, and dashboard creation, enabling data-driven decision-making and

improving overall business efficiency.

Key Responsibilities

1. CRM Data Integration & Management

• Lead migration of sales and customer data from Excel to CRM platforms (Zoho).

• Ensure data accuracy, consistency, and integrity across systems.

• Generate actionable reports and insights to track sales performance.

2. Sales Analytics & Dashboards

• Design and maintain real-time dashboards (Zoho Analytics / Power BI / Tableau / Excel).

• Analyse distributor, sub-distributor, and customer-level sales performance.

• Track KPIs and identify actionable trends.

3. Forecasting & Strategic Insights

• Apply predictive analytics for sales forecasting and demand planning.

• Deliver insights to support strategic decision-making and growth initiatives.

4. Reporting & Performance Monitoring

• Automate reporting for pipelines, conversions, and regional performance.

• Ensure timely, accurate, and accessible reporting for stakeholders.

5. Market Research & Cross-functional Collaboration

• Partner with Marketing for campaign analysis and consumer insights.

• Integrate research findings into strategic recommendations.

6. MIS & Data Quality

• Develop and manage MIS systems.

• Continuously monitor and improve data quality and governance.

7. Performance Marketing & Digital Analytics

• Build dashboards for performance marketing with evolving KPIs.• Analyse monthly performance across Instagram, Facebook, YouTube, LinkedIn and E-

commerce platforms recommending corrective actions.

• Conduct website audits using Google Analytics.

• Perform SEO audits (SEMrush), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

• Oversee analytics tracking, tagging, and website performance.

8. Website Management

• Ensure campaign uploads align with the marketing calendar.

• Manage and refresh the Shopify website on a monthly basis.

9. Strategic & Innovation Projects

• Conduct competitor benchmarking and market analysis.

• Support marketing innovation initiatives.

• Drive college partnerships for bar school programs.

• Support retail activations to enhance product awareness.

Requirements

Education

• Bachelor's/Master's in Data Science, Statistics, Business Intelligence, Computer

Science, or a related field.

Experience

• 7–8 years of experience in Data Analytics, BI, or MIS (preferably FMCG or digital

transformation).

• Hands-on experience with CRM tools (Zoho/Salesforce) and ERP systems (SAP, Oracle,

Microsoft Dynamics).

• Strong experience in performance marketing analytics.

• Proven ability to work cross-functionally with business teams.

Technical Skills

• CRM data migration & integration

• Dashboarding & reporting automation

• Predictive analytics & data modelling

• ERP–CRM integration

• SEO, AEO, GEO & digital analytics

• Website management (Shopify preferred)

Soft Skills

• Strong analytical and problem-solving skills

• Excellent communication (technical + business stakeholders)

• Detail-oriented, proactive, and adaptable• Collaborative and team-driven mindset

What We Offer

• A key role in MONIN India's digital transformation journey

• A dynamic and collaborative work environment

• Competitive compensation based on experience

• Opportunity to work with a fast-growing global brand

About MONIN

Founded in 1912, MONIN is a global leader in premium syrups and flavor solutions, present in

over 150 countries.MONIN India plays a critical role in the brand's South Asia growth strategy, with Experience Studios in Delhi, Bengaluru, and Mumbai, along with a state-of-the-art R&D Centre in

Hyderabad