Job Description
The Marketing Engineer role is a hybrid position that combines engineering understanding with marketing communication. The role involves building the company's digital presence, creating technical marketing content, and supporting international business development initiatives.
Requirements
Position Title: Marketing Engineer
Location: Hyderabad, India (On-site)
Experience: 2 – 5 Years
Reporting To: Founder & CEO
Employment Type: Full-Time
Key Responsibilities
- Digital Marketing & Online Presence
- Manage and grow the company's LinkedIn presence, including company page and executive profiles.
- Plan and execute SEO strategies to improve organic search rankings for engineering service keywords.
- Monitor website traffic, engagement metrics, and lead generation using Google Analytics 4 and Google Search Console.
- Coordinate with external SEO and digital marketing agencies for website improvements.
- Manage content scheduling and posting calendar across digital platforms.
- Content Creation & Brand Communication
- Create technical marketing content such as:
- Service brochures
- Project capability documents
- LinkedIn posts
- Case studies
- Corporate presentations
- Convert technical engineering services into client-friendly marketing content.
- Maintain brand consistency across marketing materials and templates.
- Support preparation of company capability presentations and proposal introduction sections.
- Develop and manage company newsletters and email marketing campaigns.
- Brand Building & Market Positioning
- Research industry trends, competitor positioning, and market opportunities in engineering consultancy.
- Develop content for target markets:
- India (Domestic EPC & Owner Operators)
- International markets (USA, Southeast Asia, Europe)
- Support digital marketing campaigns related to industry events and trade shows.
- Assist in thought leadership and LinkedIn visibility for company leadership.
- Reporting & Analytics
- Prepare monthly marketing performance reports.
- Track:
- Website traffic
- LinkedIn engagement
- Keyword rankings
- Lead generation metrics
- Provide data-driven recommendations to improve marketing strategy and campaign performance.
Qualifications & Requirements
Educational Background
- B.Tech / B.E. in any Engineering discipline (Mechanical, Chemical, Petroleum, Civil preferred) – Mandatory
- Digital Marketing certification or Postgraduate Diploma in Marketing / Communications – Preferred
Technical Skills
- LinkedIn marketing for B2B marketing
- LinkedIn Sales Navigator (preferred)
- SEO fundamentals (keyword research, on-page SEO, link building)
- Google Analytics 4 (GA4)
- Google Search Console
- Canva / Adobe Express or similar design tools
- Email marketing tools (Breve / Mailchimp)
- Microsoft Office / PowerPoint
Domain Understanding (Preferred)
- Engineering consultancy or EPC industry knowledge
- Oil & gas, petrochemical, or chemical plant industry awareness
- Ability to understand technical documents and engineering services
Soft Skills
- Excellent written English and professional communication
- Strong research and analytical skills
- Ability to manage multiple content tasks
- Self-driven and organized
- Comfortable working in a fast-growing company environment
- Interest in AI tools and digital marketing technologies
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