Digital Marketing Manager

Company: Opsivra LLP

Industry: Solar & Renewable Energy Market Australia

Role Summary Lead digital marketing strategy, online lead generation, and brand growth for Opsivra LLP's solar services in the Australian market.

Key Responsibilities

Plan and execute digital marketing strategies for residential, commercial, and industrial solar segments.

Manage and optimize Google Ads, Meta Ads, SEO, and lead-generation funnels.

Oversee website content, landing pages, and conversion optimization.

Track and analyse key metrics including CPL, conversion rates, traffic, and ROI.

Align digital campaigns with sales objectives and revenue targets.

Manage digital marketing team members and external agencies. Market & competitor analysis

Monitor Australian solar market trends, competitor positioning, and offers.

Track policy and incentive updates relevant to solar adoption.

Share insights with management to improve campaigns and positioning

Skills Required

Strong digital marketing expertise

Performance marketing and analytics skills

Strategic planning and execution ability

Perks & Benefits

4:00 AM to 1:30 PM shift

5 days working (Monday to Friday)

Ownership in decision-making and strategic initiatives