Digital Marketing Manager

Company: MoonDive (Website: www.moondive.co)

Location: Noida, India (5 Days, In-Office)

Industry: US/UK Software Services - AI/ML, Web, iOS, Android, Data Analytics

Experience Level: 3-4 Years

About MoonDive

MoonDive is a fast-growing software and AI solutions company founded by leaders from Meta (Facebook), Microsoft, and Expedia. We build scalable web, mobile, cloud, and AI-powered products for global clients across the USA and UK.

In addition to our tech services business, we are building and scaling in-house products including:

• Flint: A video-first meaningful dating platform
• iDiet: AI-driven personalized nutrition platform

We operate lean, execution-focused, and growth-driven. As we scale, we are looking for a performance-oriented Digital Marketing Manager who can own growth across services and products.

Role Overview

This is a hands-on, high-ownership growth role.

You will work directly with our Head of Business Development and be responsible for:

• Growing MoonDive's inbound pipeline (USA/UK tech services)
• Scaling Flint and iDiet user growth & acquisition
• Improving SEO + Generative Engine Optimization (GEO)
• Managing full-funnel paid campaigns
• Driving measurable ROI across channels
• Growing social media presence for MoonDive, Flint and iDiet

This role combines Performance Marketing + SEO + Growth Strategy + Marketing Analytics + Lead Generation.

Key Responsibilities

Performance & Growth Marketing

• Drive ROAS optimization and CAC reduction using LTV and CPL analysis
• Own complete full-funnel marketing strategy (TOFU, MOFU, BOFU)
• Manage paid campaigns across Google Ads, Meta Ads and LinkedIn Ads
• Scale paid social using Lookalike Audiences, CBO strategies, and advanced targeting
• Implement advanced attribution modeling (first-touch, multi-touch, data-driven)

SEO + Generative Engine Optimization (GEO)

• Develop and execute international SEO strategy (USA & UK focus)
• Conduct deep SERP analysis (intent mapping, featured snippets, schema, Core Web Vitals)
• Improve rankings for MoonDive (Tech Services), Products: Flint and iDiet
• Optimize content for:
• Google Search
• AI-driven search (ChatGPT/Bing AI/Perplexity visibility)
• Lead backlink strategy & domain authority growth
• Collaborate with dev team for technical SEO (site speed, schema, indexing)

Lead Generation & Marketing Automation

• Build predictable inbound pipeline for MoonDive
• Run LinkedIn lead gen campaigns for USA/UK clients
• Implement CRM-based marketing automation
• Create drip campaigns and lead scoring workflows
• Align closely with BDM team to improve MQL SQL conversion

Analytics, Tracking & Optimization

• Own GA4 and GTM setup (events, data layer, custom dimensions)
• Implement proper conversion tracking & event attribution
• Conduct A/B and multivariate testing for Landing pages, Ads, Funnels
• Optimize landing pages for CRO (Conversion Rate Optimization)
• Provide weekly performance dashboards to leadership

Content & Brand Strategy

• Guide content writer on SEO-driven blog strategy, Service pages, GEO-optimized content, Product marketing messaging
• Own brand positioning for: MoonDive, Flint, iDiet
• Grow and manage social media: LinkedIn, Instagram, Facebook, X (Twitter), YouTube
• Plan integrated omni-channel campaigns

Required Qualifications

• 3 - 4 years of experience in Digital Marketing / Growth Marketing
• Proven track record in ROAS optimization, Lead generation, SEO ranking improvements
• Hands-on experience with: GA4, Google Tag Manager, Google Ads, Meta Ads, LinkedIn Ads
• Strong understanding of:
• Attribution modeling
• Funnel metrics
• CAC vs LTV optimization
• Experience in B2B marketing (preferred)
• Analytical, data-driven decision maker

Preferred (Good to Have)

• Experience in software services / SaaS marketing
• Experience marketing to USA/UK audiences
• Knowledge of programmatic advertising
• Certification in Google Ads / GA4 / LinkedIn Ads
• Experience in Generative Engine Optimization (GEO)

What We Value

• Ownership mindset
• Execution bias
• Data-first thinking
• Ability to scale from 0 1
• Comfort working in a lean startup
• Alignment with revenue impact

KPIs for This Role

• Increase organic rankings (Top 10 keywords)
• Improve domain authority
• Generate qualified inbound leads (USA/UK)
• Achieve target ROAS on paid campaigns
• Reduce CAC for Flint/iDiet
• Grow social media engagement & followers
• Improve landing page conversion rates

Benefits

• Competitive Salary + Performance Incentives
• Direct Exposure to Leadership
• Opportunity to Build Marketing Function from Scratch
• Rapid Career Growth
• Medical Insurance
• Startup Flexibility
• Work on Global Tech & AI Products

How to Apply

Send your resume and a short cover letter explaining:

1. Your best ROAS achievement
2. Your biggest SEO ranking success
3. One campaign you scaled profitably

Email: [Confidential Information]

Subject: Application for Digital Marketing Manager