Digital Marketing Manager

Key Responsibilities

Performance Marketing (D2C)

● Own and scale paid performance marketing across Meta (Facebook & Instagram) and

Google (Search, Shopping, Display, YouTube).

● Drive full-funnel growth across acquisition, conversion, and repeat for Mokobara's D2C

business.

● Lead creative experimentation and testing across formats, messaging, audiences, and

landing pages to continuously improve performance.

● Own budget planning, allocation, pacing, and efficiency across channels.

Marketplaces (Amazon, Flipkart, Myntra, etc.)

● Lead campaign planning and execution across key marketplaces, aligned with business

priorities and sale calendars.

● Plan, execute, and optimize festive sales, mega events, and BAU bursts across

marketplaces.

● Work closely with marketplace POCs to track mid-event performance, identify trends,

monitor competitive activity, and drive real-time optimizations.

● Partner with marketplace ops and internal stakeholders to ensure smooth execution and

hygiene across listings, inventory readiness, and campaign setups.

Analytics Excellence

● Track and monitor core performance metrics on a daily basis.

● Conduct deep-dive performance analysis and root-cause diagnostics to identify growth

opportunities and fix leakage.

What Makes You a Great Fit

● 4-6 years of experience in performance marketing, ideally in a fast-paced D2C brand or

agency environment.

● Proven experience owning end-to-end performance budgets with clear accountability for

outcomes.

● Strong hands-on expertise across Meta, Google Ads, and marketplace advertising

platforms.

● Highly data-driven - comfortable diving deep into numbers, dashboards, and insights.

● A natural stakeholder manager - able to work seamlessly with internal teams, external

partners, and marketplace POCs.

● Bias for action, ownership, and continuous improvement.