Digital Marketing Manager

We're expanding fast in the US market and are looking for a Digital Marketing Manager who can turn our GTM engine into a predictable, scalable pipeline machine.

If you love building 01, thrive on experimentation, and get energy from seeing campaigns turn into revenue, you'll feel right at home.

Mission of the Role -

Own the entire demand generation charter for HyperStart and generate qualified pipelines for the US Mid-Market & SMB segments. Build predictable, multi-channel growth loops across paid, organic, and ABM motions.

This is a hands-on role for someone who has built early-stage US GTM motion. You will execute, measure, optimize, and scale.

What You'll Own -

1. Pipeline

• Build and deliver a predictable monthly & quarterly qualified pipeline target.
• Own full-funnel conversion metrics - MQL SQL Demo Opportunity Won.

2. Channel Strategy - Plan, execute & optimize multi-channel demand programs across:

• ABM campaigns (Apollo, LinkedIn, HubSpot workflows)
• Events & Webinars
• Paid Ads (LinkedIn, Google Search/Display)
• Email Marketing
• Podcasts
• Community marketing or Partnerships

3. Performance & Reporting

• Track campaign ROI, CPL, CAC, CTR, pipeline per channel, demo-to-win rates.
• Build attribution models (first-touch, multi-touch) for pipeline clarity.
• Own weekly growth reviews: channels, experiments, impact, learning loops.

What You'll Do -

• Design and run ABM programs for US MM & SMB ICPs (Legal Ops, RevOps, GC, CLO teams).
• Build experiments across landing pages, ad creatives, email sequences, retargeting cohorts.
• Drive product launch GTM motions (positioning, messaging, landing pages, distribution).
• Partner with Sales to improve intent routing, demo readiness, and SQL quality.
• Work closely with Content to produce thought leadership, case studies, and webinar hooks.
• Manage budgets across paid programs and optimize for ROI, not spend.
• Own MarTech stack (HubSpot, GA4, LinkedIn Campaign Manager, Google Ads, SEMRush/Ahrefs, Mutiny/Unbounce, etc.).

You're a Great Fit If You Have -

• 3–6 years of hands-on Demand Gen / Digital Marketing experience.
• US market experience (MM + SMB) - this is non-negotiable.
• Proven ability to generate pipeline, not just leads.
• Strong analytical mindset with ability to own performance dashboards.
• Built or contributed to a 01 GTM motion in an early-stage B2B SaaS product.
• Experience driving product launches (new features, new modules, new ICPs).
• Experience running at least 3 of the following:
• 1. Paid Ads (Google, LinkedIn)
• 2. ABM
• 3. Webinars & Events
• 4. Podcasts / Sponsored content

Good to Have -

• Experience with legal tech, workflow automation, CLM, or sales tech ecosystems.
• Experience in B2B PLG environments.
• Strong copywriting + creative instincts for ad iterations.
• Familiarity with attribution models.

Why This Role Matters -

You will be the engine that fuels our US GTM. Every experiment you ship will directly impact revenue. You'll work closely with founders, product, and sales to shape the next 5 years of HyperStart's growth.