MoEngage is seeking a results-oriented Digital Marketing Manager to be a key driver of our regional paid digital marketing efforts. You will support our self-serve and sales motions, focusing on designing, implementing, and optimizing scaled digital campaigns to fuel demand and revenue growth. Your relentless focus on customer experience and channel optimization will help create an uncommonly great paid program at MoEngage. As the regional paid expert, you will collaborate closely with our Digital Marketing Lead to maximize revenue through this crucial channel.
Responsibilities
- Create a strong online presence for MoEngage that fuels our growth, builds the brand, and educates and guides visitors at all stages of the decision-making cycle.
- Build, maintain, and execute a roadmap of digital projects, deliverables, and initiatives.
- Plan, set up, and execute demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across the funnel.
- Optimize account & campaign performance through detailed analytics, hypotheses testing, and experimentation.
- Collaborate with Product Marketing to improve the landing page's information architecture and update product & solution messaging and positioning to drive conversions. Work closely with designers and back-end web developers to execute optimization tasks, including A/B and multivariate tests.
- Work with designers and copywriters to build/create landing pages required for paid campaignsthrough builders like Unbounce, Instapage, or any other CMS.
- Provide effective feedback on images, copy, and campaigns, giving actionable insights for continuous improvements to content & design.
- Use analytics tools like Google Analytics, Hotjar, and MoEngage to capture key site performance metrics to measure, test, and improve paid campaign performance.
- Compile, review, and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization.
- Collaborate with Marketing Ops and leverage data trends to support LP optimization strategies that improve customer experience and demand generation, using A/B and user testing, personalization, and conversion rate optimization strategies and initiatives.
- Collaborate with the SEO team to drive performance and effectively optimize the website to drive more organic demos from our target markets, turning MoEngage's website into a conversion machine.
- Understand site performance, analyze trends and business results, and use this data to develop new actions to improve results.
Minimum Requirements
- 4+ years of paid digital experience, preferably in paid social/display and direct response.
- 2+ years of B2B marketing experience (good to have).
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality).
- Technical paid digital knowledge (understanding of Conversion API, bidding strategies, and audience management).
- Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight.
- Advanced analytical skills; ability to analyze trends and decipher actionable insights from data.
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns.
- User-first sensibility.
- Excellent written and verbal communication skills.
- Demonstrated ability to collaborate cross-functionally across technical and non-technical teams.
