Digital Marketing Manager

Company Description

Mids&Lows is a modern multi-brand sneaker boutique based in India, dedicated to celebrating a shared passion for sneakers. At the heart of our philosophy is the belief that the perfect pair of sneakers can symbolize and elevate the experiences of everyday life. Our brand aims to blend fashion with personal expression, helping individuals embrace and Feel The Highs amidst their personal Mids & Lows. Join our growing team as we expand and bring this vision to life.

Role Description

This is a full-time on-site role for a Digital Marketing Manager, based in New Delhi. In this position, you will manage end-to-end digital marketing strategies for the brand. Day-to-day responsibilities include overseeing social media marketing campaigns, executing lead generation initiatives, analyzing digital performance through tools like web analytics, and driving brand awareness and engagement. You will collaborate with cross-functional teams to align marketing strategies with business goals and manage advertising campaigns across various online platforms.

Qualifications

• Skills in Social Media Marketing and Digital Marketing
• Experience in Lead Generation and Marketing strategy development
• Experience in Meta Ads, Google Ads
• Proficiency in Web Analytics tools and using data-driven approaches for decision-making
• Excellent understanding of current digital trends and brand engagement strategies
• Strong organizational and time management skills
• Bachelor's degree in Marketing, Digital Communication, or a related field
• Previous experience in the retail, fashion, or footwear industry is a plus