Company Description
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Role Description
This is a full-time remote role for a Digital Marketing Manager. The Digital Marketing Manager will oversee and execute digital marketing campaigns, develop strategies to drive online traffic, manage social media platforms, analyze web analytics to optimize performance, and focus on lead generation efforts. The position also requires collaboration with cross-functional teams to ensure alignment with marketing objectives and brand goals.
Qualifications
- Proficiency in Digital Marketing and Marketing strategies
- Expertise in Social Media Marketing, including planning, implementation, and optimization of campaigns
- Skills in Lead Generation and the ability to plan and execute lead acquisition campaigns
- Knowledge of Web Analytics tools to analyze data, report on campaign performance, and identify areas for improvement
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Familiarity with SEO and SEM best practices is a plus
- Bachelor's degree in Marketing, Communications, or a related field
- Relevant certifications such as Google Analytics or HubSpot are advantageous
