Digital Marketing Manager

Responsibilities:

• Designing and executing digital marketing strategies and plans for customer acquisition
• Monitoring and analyzing the impact of digital marketing initiatives across various channels
• Developing corrective action plans to ensure the achievement of targeted outcomes
• Planning and organizing marketing campaigns and initiatives
• Utilizing creative skills to develop innovative problem-solving approaches
• Conducting user experience analysis to improve overall user experience
• Monitoring and analyzing key performance indicators (KPIs) to measure progress and make informed decisions
• Implementing and managing marketing automation processes
• Utilizing analytical tools for measuring and analyzing marketing activities
• Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation
• Running effective and cost-efficient marketing campaigns
• Managing social media accounts and campaigns
• Implementing search engine optimization (SEO) strategies
• Optimizing paid advertising campaigns
• Creating and managing email marketing campaigns
• Developing and managing content marketing strategies
• Monitoring website performance and conducting optimizations

Educational Qualification Required:

• Bachelor's degree and MBA in Business / Marketing or a related field
• Certifications: Not applicable

Must Have Skills:

• Digital marketing strategy
• User experience analysis and measurement
• Revenue generation and growth
• Marketing campaigns
• Search engine optimization (SEO) strategies